Marketing Director

Overview

Join to apply for the Marketing Director role at GrabAGun.com .

This range is provided by GrabAGun.com. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$140,000.00 / yr - $160,000.00 / yr

Location : On-Site in Coppell, TX

Compensation : up to $160K

Citizenship Requirements : US Citizen and Green Card Holders only.

Why this role matters

We are seeking a highly skilled and results-driven Marketing Director to lead and scale our multichannel marketing strategy. This individual will be responsible for managing email and SMS campaigns, social media presence, paid advertising (Google Ads), affiliate partnerships, and website merchandising initiatives. The ideal candidate blends creative vision with data fluency and will work closely with both the Management and Buying teams to ensure our marketing efforts align with top-performing and strategic product lines. Experience in eCommerce and a working knowledge of the firearms industry is a major plus.

• Marketing Strategy & Execution : Lead integrated campaigns across email, SMS, social media, and paid channels. Expand affiliate marketing efforts and align campaigns with inventory cycles.
• Digital Advertising & Performance : Manage Google Ads (Search, Display, Shopping), collaborate with PPC teams, and implement A / B testing for optimization.
• Email / SMS & Social Media : Plan and execute lifecycle marketing with platforms like Klaviyo or Postscript. Maintain daily social presence with consistent brand messaging.
• Website & Merchandising : Collaborate on promotions, perform HTML content edits, and optimize product placement for conversions.
• Affiliate & Partner Marketing : Grow partnerships, track performance, and ensure brand integrity across affiliate channels.
• Creative Direction : Manage visual content creation and brand consistency across all marketing outputs.
• Cross-Functional Collaboration : Work with Buying and Executive teams to ensure marketing efforts align with top-tier product availability and strategy.

Qualifications

Bonus if you have

What we offer

Ready to take your aim higher? Fire your application off to us and share how youd help us grow responsibly and profitably.

Compensation Range : $140K - $160K

Seniority level : Director

Employment type : Full-time

Job function : Marketing and Sales

Industries : Retail

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