Head of Brand and Marketing - based in Boulder

Job Description

Job Description

Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people’s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.

Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design—while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.

In 2021, PopSockets was honored as one of Fast Company’s World's Most Innovative Companies.

Position Overview

We are seeking a visionary  Head of Brand and Marketing  to lead global brand strategy and integrated marketing execution, driving both cultural relevance and business growth. This executive role oversees brand development, creative studios, global and regional market activation, and performance-driven marketing. The Head of Brand and Marketing will manage a diverse set of functions — including regional leadership, integrated marketing, licensing, social and influencer marketing, operations, and creative teams — serving as the unifying force across brand storytelling, campaign execution, and market activation.  This position is based in Boulder area, relocation assistance will be available for qualified candidates.

Responsibilities :

• Global Brand Leadership
• Develop and implement comprehensive brand strategies and architectures to position PopSockets as a leader in lifestyle and mobile accessories.
• Serve as global brand guardian, ensuring consistent identity and voice while enabling local market nuance.
• Oversee creative leadership functions to deliver high-quality, scalable content and campaigns.
• Partner with regional leaders to ensure global strategies are localized effectively while maintaining alignment.
• Integrated Marketing & Campaigns
• Lead development and execution of global integrated marketing campaigns, ensuring alignment with brand strategy and business goals.
• Oversee integrated marketing to deliver go-to-market planning, consumer campaigns, and performance-driven initiatives.
• Align brand campaigns with consumer acquisition and retention strategies across digital, social, and retail channels.
• Ensure content and assets from creative functions are optimized for diverse media and audiences.
• Channel & Community Management
• Lead social media and influencer strategy, building brand community and engagement across platforms globally and locally.
• Oversee licensing strategy and partnerships, leveraging IP collaborations and brand alliances to expand reach and cultural relevance.
• Provide thought leadership on brand partnerships, sponsorships, and collaboration opportunities.
• Operations & Resource Stewardship
• Oversee marketing operations to ensure disciplined budget management, marketing analytics, and process optimization.
• Manage agency and vendor relationships to deliver cost-effective, high-quality marketing solutions.
• Establish frameworks and processes for global content creation and campaign execution.
• Strategic & Organizational Leadership
• Serve as a key member of the PopSockets Leadership Team (PLT), contributing to company-wide strategy, growth, and culture.
• Develop annual global brand and marketing plans with measurable objectives tied to business growth.
• Build and mentor a diverse, high-performing team spanning integrated marketing, licensing, operations, creative, and regional leadership.
• Foster collaboration across functions and geographies, ensuring marketing contributes to enterprise-wide success.

Requirements :

Bonus potential based on performance

PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual’s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.