The Sr. Planner, MX (Media Experience) is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and effective communication skills.
Media Experience Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning.
Pharma and agency experience highly preferred.
Mission & Responsibilities
- Contribute to champion Havas unique approach for global clients to media planning +’ in the form of Mx emphasizing media experience versus media planning which includes connection, context and content
- Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
- Work closely with data and strategy communities as well as client leadership and specialists’ teams
- Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
- Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
- Ensure audience planning and data integration from Mx brief to Mx measurement
- Ensure quality control on plan recommendation against Mx delivery
- Provide insightful post campaign optimization
- Contribute to the client satisfaction
Previous Experience & Industry Background
- 2-3 years of professional experience, preferably with an Agency.
- Professional experience in strategic planning
- Media, Brand
- Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV’s, plan presentations, etc.
- Demonstrated ability to apply critical thinking and analysis in business writing.
- Strong analytical skills, ability to relate results to client business objectives.
- Solid quantitative understanding of media planning and buying.
- Possess a basic knowledge of strengths and weaknesses of each media type.
- Extremely detail oriented with strong organization skills.
- Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research.
- Effective time management skills with an ability to multitask and prioritize.
- Strong computer skills (Microsoft Word, Excel, and PowerPoint).
- Able to make independent decisions.
Qualifications & Languages
- Bachelor’s or Master’s degree in Business, Marketing or Advertising
- Languages : English (Intermediate)
Soft Skills & Competencies
- Managing execution
- Being authentic and open
- Being flexible and adaptable
- Media and media planning
- Mx Expert (Connection, Context, Content)
- Omnichannel
- Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
- Advanced Programmatic
- OSEP
Technical skills
- Media planning tools
- Advertising technologies
- Business intelligence software (i.e. Tableau, Datorama)
- Office software
The salary range for this role is : $70 - $75K Annually.
Media Planner, Sr. level (digital)
Media Experience Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning. Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizi...
Digital Media Transactions Mid-Level Associate
Mid-Level Associate: Digital Media Transactions. Our client, a boutique media and entertainment law firm based in NYC, is currently seeking a a mid-level associate to join their transactional practice. Keen interest in the media and entertainment businesses. A strong understanding of advertising and...
Associate, Digital Content and Social Media
As the Associate, Digital Content and Social Media, you will play a critical role in the development, planning, and execution of organic social media marketing at Level All, working in collaboration with all key internal partners including our creative team, production team, sponsorship team, influe...
Director/Sr. Director, Digital Media
The Director/Senior Director, Digital Media will be responsible for leading the strategy, planning and execution of the brand’s performance marketing and brand media activities. The individual will oversee paid media across all digital channels including paid search, display, paid social, affiliate ...
Digital Media Planner
Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape. Collaborate with growth marketers and our media agency of record to develop media strategies that support our marketing programs and drive measurable performance. Act as a digital media...
Associate, Digital Content and Social Media
Execute Level All’s social media strategy across all relevant social media platforms (Meta, TikTok, Youtube, Snapchat, Pinterest, Twitter, LinkedIn, etc), building consumer reach, brand equity, and community. Associate, Digital Content and Social Media. Level All, working in collaboration with all k...
Prepared Foods Order Writer (Deli / Culinary - Buyer / Inventory Replenishment)
...
Social Media Coordinator - Per Diem
The Social Media Coordinator, reporting to the Director of Social Media, will develop and implement social media content to drive social media engagement and program registrations for our Craig Newmark Civic Life Series programs. Write compelling social media copy for posts aimed at boosting engagem...
Buyer - Women's
The Women’s Buyer is a key component in the success of our stores. As a member of the Buying team, the Buyer is responsible for ensuring success in all assigned categories of business for the retail doors. Anticipates inventory opportunities, communicates recommendations, and takes corrective action...
Media Buyer
As part of the overall Paid Media Team, the Display Media Buyer collaborates with our Media Planning Team, Client Services and Display Practitioners to facilitate the Media Buying and Function on behalf of Jellyfish. The ideal candidate will have expert knowledge across all channels and an in-depth ...