OPSWAT is a global cyber security company providing solutions for enterprises since 2002 to identify, detect, and remediate advanced security threats from data and devices coming into and out their networks.
Trusted by over 1,000 organizations worldwide and with over 30 anti-malware engines, 100+ data sanitization engines and more than 25 technology integration partners, OPSWAT is a pioneer and leader in data sanitization, vulnerability detection, multi-scanning, device compliance, and cloud access control.
OPSWAT. Protecting the World’s Critical Infrastructure
The Position
OPSWAT is looking for an experienced Product Marketing Manager for the MetaDefender Endpoint offering. You will work closely with team members from product marketing, product development, product management, design, digital marketing, sales, and sales engineering to help drive the planning and tactics of our product marketing strategy.
- In this role, you will build a marketing plan that is aligned with the product and GTM strategy. You will implement formal product launch plans and deliverables;
- research market trends, develop messaging per buyer personas; build supporting product demos; develop product collateral and sales tools;
and present the products to prospects and customers.
What You Will Be Doing
- Plan and execute product marketing plans, messaging, product collateral, and sales tools.
- Be the expert on our buyers and their key buying criteria, to build product collateral that resonates with our target buyer personas.
You will create product presentations, and sales tools that showcase the product for specific use cases and audiences.
Design, deliver, and train the OPSWAT Sales Team on value-based demonstration of our products and create battle cards, playbooks, etc.
You will research the competitive landscape, understand how our key competitors are positioned, educate, and equip our Sales team with competitor analysis and value messaging guides and other tools as required by them.
Gather market intelligence, connect technology trends to OPSWAT products, and develop positioning and messages for key current and future use cases.
Create thought leadership content, including white papers, webinars, emails, presentations, press releases, customer case studies and product videos.
What We Need From You
- 3+ years of global experience in product marketing in enterprise software or cybersecurity.
- Passionate about trying out new ideas to promote the product, testing hypotheses, and making data-driven decisions to course correct.
- Proven ability to effectively articulate and showcase technology for different use-cases, and to different types of audiences.
- Self-starter with excellent project management skills who truly enjoys working in a fast-paced, innovative software company.
- Excellent command of written and spoken English.
- BSc / BA in IT, Marketing, Communications, or a similar field.
It Would Be Nice If You Had
- Experience in growing a product community.
- Experience in endpoint protection solutions
- MBA, Masters in Cybersecurity, Marketing or other applicable field.
Product Marketing Manager (MetaDefender Endpoint Security)
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