Responsibilities
- Partner with Product and go-to-market leadership to advance Pendo’s platform.
- Create and maintain product and solutions messaging.
- Support other product areas teams with platform competitive research, use cases, and guidance that helps them market platform level features.
- Turn technical features into solutions and narratives that can be easily understood by internal and external audiences.
Align and inspire internal teams on those stories.
- Determine product launch strategy and coordinate go-to-market motion across departments.
- Partner with product, sales, and marketing teams to ensure cross-functional alignment around new product initiatives and releases, driving revenue and adoption.
- Develop value-oriented content for and enable marketing, sales, customer success teams.
- Research market opportunities and create targeted messaging and content aligned with priority target personas and industry verticals.
- Develop and deliver content for webinars, events, and speaking opportunities.
- Contribute to competitive intelligence, pricing, and enablement programs.
Minimum Qualifications :
- 2+ years of direct B2B SaaS Product Marketing experience.
- Data-informed, creative thinker with an affinity for a fast-paced work environment.
- Experience and comfort supporting more technical, less visible platform level features.
- Skill and energy to deliver high quality tactical product marketing work on tight deadlines.
- Experience in managing projects that have short deadlines, cross-functional. dependencies, and competing priorities.
- Great writer and thinker; exceptional written and verbal communication skills.
- Ability to travel occasionally.
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