Conducts regular and purposeful face-to-face meetings with targeted referral sources to uncover needs then deliver relevant and useful information specific to each contact ultimately building a trusting and reliable relationship with that referring source.
Maintains territory using a mix of tactics for targeted growth with appropriate reach, frequency and focus with target base to ensure execution of growth and re-alignment strategies.
Advances each relationship using customized relationship strategies to the point of asking for new or additional referral opportunities.
Arranges and facilitates introductions of select new Centra specialists to targeted referral prospects to reinforce clinical expertise.
Facilitates attendance at educational programs and other opportunities / events to connect Centra specialists with the assigned physicians.
Works with the department VP to support the organizations overall goals through identification of other service needs in the assigned market.
Documents each provider encounter daily, including any identified barriers, requests or needs and the resolution and follow-up plan in the documenting tool.
Partner with appropriate Centra departments to ensure operational process that supports the referral requirements of providers.
Maintains an in-depth knowledge of promoted Service Lines, Centra differentiators and key competitive healthcare market positions.
Develops weekly, monthly, and quarterly call schedule that incorporates pre-call planning.
Identifies annual growth / retention targets that consider market share patterns, patient utilization data and physician practice trends.
Incorporates market intelligence pertinent to new opportunities and relationships.
Continuously adapts strategies and plans to ensure optimal outcomes and win-win results for providers and encourages and supports internal efforts to create a provider-centric culture.
Prepares reports, summarizing field activities, identifying trends, opportunities, and barriers to new referrals.
Brings forward new business opportunities that are revealed through field interactions and facilitates response jointly agreed upon by internal stakeholders.
Communicates trends in service, communications and operations barriers expressed by referral sources that affect ability to develop relationships with referral sources and negatively impact ability to grow Centra image and its referrals.
Works with the VP to ensure a system is in place for addressing and reporting provider issues and needs.
Serves as a resource to organizational leaders for market and competitive intelligence and provider needs to support operational and clinical business planning.
Other Functions :
Ability to work at a fast pace, prioritize multiple activities and respond in a timely manner to numerous requests.
Possess creative thinking skills to navigate complicated situations with a strong ability to problem solve.
Willingness to accommodate providers schedules, which may occasionally fall outside of standard office hours.
Requires daily travel within a defined geographic area.
Performs other duties as assigned.
Conducts regular and purposeful face-to-face meetings with targeted referral sources to uncover needs then deliver relevant and useful information specific to each contact ultimately building a trusting and reliable relationship with that referring source.
Maintains territory using a mix of tactics for targeted growth with appropriate reach, frequency and focus with target base to ensure execution of growth and re-alignment strategies.
Advances each relationship using customized relationship strategies to the point of asking for new or additional referral opportunities.
Arranges and facilitates introductions of select new Centra specialists to targeted referral prospects to reinforce clinical expertise.
Facilitates attendance at educational programs and other opportunities / events to connect Centra specialists with the assigned physicians.
Works with the department VP to support the organizations overall goals through identification of other service needs in the assigned market.
Documents each provider encounter daily, including any identified barriers, requests or needs and the resolution and follow-up plan in the documenting tool.
Partner with appropriate Centra departments to ensure operational process that supports the referral requirements of providers.
Maintains an in-depth knowledge of promoted Service Lines, Centra differentiators and key competitive healthcare market positions.
Develops weekly, monthly, and quarterly call schedule that incorporates pre-call planning.
Identifies annual growth / retention targets that consider market share patterns, patient utilization data and physician practice trends.
Incorporates market intelligence pertinent to new opportunities and relationships.
Continuously adapts strategies and plans to ensure optimal outcomes and win-win results for providers and encourages and supports internal efforts to create a provider-centric culture.
Prepares reports, summarizing field activities, identifying trends, opportunities, and barriers to new referrals.
Brings forward new business opportunities that are revealed through field interactions and facilitates response jointly agreed upon by internal stakeholders.
Communicates trends in service, communications and operations barriers expressed by referral sources that affect ability to develop relationships with referral sources and negatively impact ability to grow Centra image and its referrals.
Works with the VP to ensure a system is in place for addressing and reporting provider issues and needs.
Serves as a resource to organizational leaders for market and competitive intelligence and provider needs to support operational and clinical business planning.
Other Functions :
Ability to work at a fast pace, prioritize multiple activities and respond in a timely manner to numerous requests.
Possess creative thinking skills to navigate complicated situations with a strong ability to problem solve.
Willingness to accommodate providers schedules, which may occasionally fall outside of standard office hours.
Requires daily travel within a defined geographic area.
Performs other duties as assigned.
Required Education : Education : BS / BA degree required in a related discipline or equivalent combination of education and experience.
Preferred Education : Master's in Healthcare Administration, Business Administration, or similar
Required Experience : Two to five years in provider liaison or healthcare sales / business development role. Experience networking and interacting with a variety of audiences.
Superb communication, relationship-building and follow through skills are necessary. Skilled in conflict resolution. Proficient in all Microsoft applications including Outlook, Excel, Word, and PowerPoint.
Proven record of organization and independent work; a self-starter. Completely comfortable driving and spending time in the car.
Preferred Experience : Four to six years consultative healthcare sales experience. Resides within assigned territory. Knowledge of medical terminology
Required Certifications & Licensures : Active driver’s license / insurance and reliable transportation.