SEO Strategist III

Overview

When you think of InComm Payments, think of Innovative Payments Technology. We were founded over 30 years ago and continue to be a pioneer in the payment (FinTech) industry.

Since our inception, we have grown to be a team of over 3,000 employees in 35 countries around the world. We own over 400 global technical patents and a network that includes over 525,000 points of retail distribution that points to our industry expertise.

InComm Payments works with the most recognized and valued brands in the world, and we are partnered with most of the world's leading merchants.

InComm Payments is highly focused on our people and their growth, and we work hard to make a career at InComm Payments meaningful and rewarding.

We value innovation, quality, passion, integrity, and responsibility in all that we do, and we are looking for great people to join our team as we move forward towards a very bright future.

You can learn more about careers at InComm Payments here : www.incomm.com or connect with us on Twitter, Facebook, LinkedIn, or Our Blog.

About This Opportunity

We are seeking a talented and experienced Senior SEO Strategist to join our dynamic eCommerce, Team. This role is crucial in shaping and executing SEO strategies for our eCommerce platform to improve organic search rankings, drive website traffic, and strengthen overall online presence.

The ideal candidate will have a deep understanding of on-site, off-site, technical, and content SEO, with a proven track record of leading successful SEO initiatives.

As an SEO Strategist, you will work closely with SEO vendors, and the marketing, product, and development departments to ensure SEO is seamlessly integrated into the overall eCommerce strategy.

Responsibilities

• Strategy Development and Execution :
• Lead the creation and implementation of comprehensive SEO strategies tailored to our Gift Card eCommerce websites.
• Conduct thorough keyword research to guide content strategy and uncover growth opportunities.
• Oversee the optimization of website elements, including meta tags, headers, URL structure, and internal linking, to enhance search engine visibility.
• Ensure that website architecture supports optimal search engine crawling and indexing.
• Continuously monitor and improve site speed and mobile responsiveness.
• On-Site SEO :
• Develop and refine on-site SEO tactics to improve organic search rankings.
• Conduct regular on-page audits to identify and rectify issues affecting site performance.
• Off-Site SEO :
• Develop and execute robust link-building strategies to acquire high-quality backlinks.
• Lead outreach efforts to build relationships with industry influencers and high-authority websites.
• Technical SEO :
• Perform in-depth technical SEO audits and collaborate with the product team to implement improvements.
• Ensure websites comply with the latest search engine guidelines and best practices.
• Content SEO :
• Guide content creators in developing high-quality, SEO-friendly content aligned with client objectives.
• Implement content strategies that integrate with broader business goals and SEO objectives.
• Analytics and Reporting :
• Utilize SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.) to monitor performance and generate actionable insights.
• Create regular reports on SEO metrics, traffic, and ranking improvements.
• Provide strategic recommendations based on data analysis to drive ongoing SEO enhancements.
• Continuous Improvement :
• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.
• Continuously test and optimize SEO strategies to maintain a competitive edge.

Qualifications

• Minimum of 4+ years of experience as an SEO Strategist or similar role in digital marketing, with a focus on leading strategy and execution.
• In-depth knowledge of on-site, off-site, technical, and content SEO.
• Expert Level Proficiency with SEO tools such as Search Console, SEMrush, Screaming Frog, AHrefs, Moz, etc.
• Proficient with GA4 and Google Tag Manager. Ability to troubleshoot website tracking.
• Strong understanding of website architecture, HTML, CSS, and content management systems (Magento experience is a plus).
• Excellent analytical skills with the ability to interpret website data and provide SEO strategic insights.
• Exceptional communication skills and the ability to collaborate effectively with cross-functional teams.
• Ability to build insightful reporting dashboards, analyze and present Google Data Studio reports.
• Proven ability to manage and lead SEO projects from conception to completion.
• Working knowledge with Yext, Moz Local, BrightLocal, Birdeye, or similar tools.
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.

KSA (Knowledge; Skills; Abilities) : How competency is demonstrated

• Self-starter who takes initiative in solving problems and can self-manage commitments and deadlines.
• Professional Presence : A growth mindset with qualities like resilience, empathy, and a high degree of resourcefulness.

Be willing and able to flex between strategic and tactical / executional responsibilities.

• Working knowledge of HTML / CSS / JavaScript. Solid understanding of script compression
• Proven skill at balancing technical knowledge with business possibility.
• Respect for user experience and technical design essential.
• Proven ability to build collaborative, trusting cross-functional relationships.
• Experience working with Agile development methodologies is a plus.
• High degree of comfort in fast-paced dynamic environment.
• Ability to function and lead in a team environment.
• Influential and persuasive - seen as a trusted advisor and SME for SEO strategy.

InComm Payments provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran's status, age, disability status, genetics or any other category protected by federal, state, or local law.

This position is eligible for the Employee Referral Bonus Program - Tier III

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