Description
Establish overall marketing goals and objectives. This includes but is not limited to preparing and managing the marketing budget, overseeing content and creative development from all media-related vendors, coordinating and executing all current special events, and developing / implementing new events in line with the firm's strategic plan.
Responsibilities
- Execute media buys for television ad campaigns billboards and other venues as appropriate.
- Manage the PR company for all media relations, press releases, interviews and events.
- Engage in research, gathering, and analysis, for use in strategic planning, firm positioning and business development activities.
- Assist creative team with TV commercial production including creative brainstorming sessions, script writing, hiring talent, and coordination of clients and firm attorneys for commercial appearances and testimonials.
- Manage all graphic design work and projects including content submissions for special publications, Constant Contact submissions, verdict and settlement submissions and special events.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with or without notice.
Qualifications
Competencies
- Communication & Consultation Proficiency (Strong People Skills).
- Results-focused, innovative and creative problem solver with the ability to engage commitment from others.
- Ability to be Persuasive and have Forethought.
- Cultural Awareness.
- Relationship Management.
- Attention to Detail.
- Ethical Practice
Required Education and Experience
- Bachelor's Degree.
- In-depth knowledge of and extensive experience with media relations.
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