YOUR DAY TO DAY
- Develop and execute strategic plans to optimize ad operations processes and workflows, ensuring seamless execution and delivery of advertising campaigns.
- Manage a team of ad operations professionals, providing leadership, guidance, and support to drive performance and productivity.
- Collaborate with media planners and SMEs to align ad operations strategies with the goals and objectives of our campaigns.
- Monitor and analyze key performance metrics and industry trends to identify opportunities for optimization and improvement.
- Implement best practices and standards for ad trafficking, campaign management, ad quality assurance, and full funnel optimization.
- Oversee the implementation and integration of ad technologies and platforms, such as ad servers, DSPs, SSPs, and DMPs, to streamline operations and enhance performance.
- Develop and maintain relationships with advertising partners, vendors, and technology providers to stay informed about industry developments and opportunities.
- Ensure compliance with relevant regulations and industry standards, including GDPR, CCPA, and IAB guidelines.
- Prepare regular reports and presentations for senior management to communicate performance, trends, and insights.
WHAT YOU BRING
- Bachelor's degree in business, marketing, advertising, or a related field; advanced degree preferred.
- 7+ years of experience in digital advertising operations, with a proven track record of success in a leadership role.
- Deep understanding of digital advertising ecosystem, including ad serving technologies, programmatic advertising, ad exchanges, and data management platforms.
Specifically, DCM, Google Tag Manager, Google Analytics, DV360.
- Strong analytical skills and proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Proven leadership abilities, with experience managing and developing high-performing teams.
- Ability to thrive in a fast-paced and dynamic environment, with a strong focus on results and continuous improvement.
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