Manager, CRM Marketing

About Old Navy

While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again.

Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.

About the Role

Old Navy is seeking a dynamic and strategic CRM enthusiast to join our Marketing team. This role will be pivotal in leading testing initiatives, driving segmentation strategies, and supporting change management and execution.

This role will serve as the primary testing & reporting liaison to cross-functional internal teams and external vendors, as well as acting as the marketing lead for our e-commerce testing POD.

This position is instrumental in ensuring that we are providing the most relevant and performant experiences to our customers across all owned channels - Site, App, Email, SMS.

What You'll Do

Testing : Lead testing direction (creative, segmentation, experience, tech, etc) for owned marketing channels, with a primary focus on site & app and additional support for email.

Analyze results to make data-driven recommendations for continuous improvement in service of engagement, demand, and customer experience.

• Segmentation : Lead the development and implementation of segmentation strategies to optimize customer targeting and personalization efforts.
• Reporting & Analytics : Ensure accurate and timely reporting of campaign performance metrics to internal stakeholders.

Serve as the main point of contact for external reporting vendors.

• E-commerce POD : Act as the marketing lead within the e-commerce POD, collaborating closely with cross-functional teams to drive cohesive and effective marketing strategies.
• Change Management : Oversee the management and execution of the marketing calendar for site & app, plus additional ad-hoc support as necessary (pre-season and in-season).

Who You Are

• Minimum of 5 years of experience in CRM marketing, preferably within the retail industry.
• Strong analytical skills with the ability to interpret data and generate actionable insights (Adobe reporting proficiency is a plus).
• Outstanding written and verbal communication skills - ability to effectively organize and share information.
• Must have excellent attention to detail and a sense of urgency.
• Ability to manage change, thrive in a fast-paced environment, deal with ambiguity, and prioritize multiple projects.
• Experience with CRM vendors (Salesforce, Merkle, DaVinci, etc) a plus.

Benefits at Old Navy

• Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination.

We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging.

In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $112,100 - $148,500 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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