Regional Marketing Manager

Title : Regional Marketing Manager @ Denver, CO

Terms of Hire : Full Time

Job Summary :

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.

The Regional Marketing Manager position is responsible for the development and execution of marketing plans. As Regional Marketing Manager, you are part of a marketing team that supports regional leadership to develop and execute strategic and tactical marketing plans and implement digital advertising, pricing, and other campaigns that drive traffic and occupancy to achieve optimum leasing and financial performance in line with Client’s business development plans.

This position requires extensive digital experience and knowledge utilizing analytical tools to measure effectiveness and efficiency of various programs.

Qualifications :

• Bachelor’s degree, desired
• 5 years property management or industry marketing experience required
• Deep experience with digital platforms and tools (e.g., SEO, Google Analytics)
• Experience or familiarity with Yardi RENTCafe preferred
• Lease up experience preferred
• Broad knowledge of apartment operations and industry-related marketing concepts and terms in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenue
• Demonstrated proficiency in word processing, spreadsheet, and database management programs in order to develop presentation materials and generate or complete required reports

Responsibilities :

• Provide support to Regional Managers and on-site teams through online and off-line marketing
• Strategically drive qualified leads to the communities
• Design and optimize fully integrated digital plans to achieve property strategic goals
• Analyze marketing sources to determine the best cost per lead and lease and provide recommendations to Regional Manager
• Train on-site teams on all marketing systems including Craigslist tools, Lead Management, Resident Portal, and website maintenance
• Ensure that all on-site initiatives coordinate with Client’s overall marketing strategy
• Support and develop mentor program in the field
• Oversee management of SEO and PPC campaigns
• Support branding and lease up initiatives and ensure on-site compliance with brand guidelines
• Develop social media / reputation management strategy and execution with on-site teams
• Maintain knowledge of, propose, and implement new technology that enhances website and social media optimization
• Complete on-site marketing audits, manage internet / property shop reports, and manage marketing training compliance

Non-Negotiable Requirements :

• Must have property management marketing experience. Strong experience with digital platforms and tools - SEO, Google Analytics
• Ability to travel to the markets the position supports when required

Nice-to-Have Skills :

• Yardi RENTCafe experience
• Lease up experience

You Will Enjoy :

• An opportunity to be a part of a great culture, an awesome team, a challenging work environment, and some fun along the way!
• Apply today to learn more and be part of our Growth story.

All applications will be kept strictly confidential and once shortlisted, our team will be in touch with you for further discussions.

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