Regional Marketing Manager - Marketing Excellence & Operations

Requisition ID : 32651

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

For Terumo, for Everyone, Everywhere.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells.

With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve.

Advancing healthcare with heart.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference.

Join us and help shape wherever we go next. You create your future and ours.

JOB TITLE : Regional Marketing Manager, Marketing Excellence and Operations

JOB SUMMARY

Working without significant direction, provides leadership within North America in the areas of strategic imperatives and objectives, marketing communications strategies and sales tools, and operational solutions to enable business growth.

ESSENTIAL DUTIES

• Lead Marketing Operations to streamline and optimize marketing processes and workflows, ensuring efficient execution of creative marketing deliverables and throughput, including ROI and channel optimization.
• Identify, collect, and drive marketing milestones and operations such as the annual plan, summit planning, quarterly updates, and monthly report outs.

Centrally coordinate integrated action plan and dashboard report outs to identify risks to plan and operate with independence to anticipate and solve / mitigate.

• Support Commercial Operations to streamline and optimize commercial and sales processes and workflows to enable sales with marketing strategy such as pricing, value proposition / quantification, sales enablement (quoting) tools, etc.
• Lead the development and implementation of marketing operations best practices, including data governance, lead management, channel management, and marketing attribution models.
• Lead budget planning and management for marketing activities, tracking expenses, and optimizing resource allocation for maximum efficiency.
• Collaborate with cross-functional teams, including Sales Operations and IT, to integrate marketing systems and data, ensuring seamless data flow and alignment with sales processes.
• Create, document, and train marketing processes, standard operating procedures, and guidelines to ensure consistency and scalability.
• Analyze marketing performance metrics and KPIs, providing regular reports and insights to the marketing leadership team to inform decision-making and strategy refinement.
• Coordinate efforts with global marketing, communications, medical / scientific, reimbursement, sales, training, sales operations, and other functional areas to produce innovative marketing strategies that speak to customer needs.
• Establish and is held accountable for the achievement of sales and market share goals for assigned strategies, especially those that are cross segment such as services and software
• Design and support implementation of an ideal customer experience for new and existing customers through coordination of sales training, clinical in-service assistance, and marketing programs.

Analyze and resolve problems.

Monitor and analyze indicators of business performance and sales funnel velocity such as Sales vs. Forecast (units, revenue, gross profit), actual vs.

plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors. Identify solutions to increase sales funnel velocity to create more customer advocates faster.

• Coordinate launch and post-launch activities, ensuring launch excellence to drive a cohesive NA flight plan including execution and accountability
• Act as single point of contact for internal functions for segment insights and stakeholder needs, communicating customer insights (product experience, pains / gains, market opportunities / threats, competitor activities)
• Work closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality manner.
• Provide direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer's needs and the system selling approach.
• Identify key messages to support strategic imperatives for segment, work closely with marketing communications to design and execute omni channel communications strategies.

Evaluate communication and documentation programs and support tools for effectiveness through customer and sales force feedback as well as objective research.

MINIMUM QUALIFICATION REQUIREMENTS

Education

Bachelor's degree, or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.

Experience

Minimum 7 years experience, preferably in the area of marketing communications, marketing, and / or sales.

Skills

• Extensive knowledge of sales / marketing strategic planning and program delivery.
• Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
• Ability to work effectively and comfortably with physicians and other medical professionals, as well as with all functions and levels within the business organization.
• Ability to understand scientific facts and package them into a cohesive communication model for customers and sales associates.
• Experience marketing a portfolio of solutions beyond just products- e.g., software, services.
• Working knowledge of pricing strategy- for product launch as well as ongoing management.
• Requires a thorough understanding of marketplace dynamics as they relate to product, price, and distribution.
• Knowledge and use of relevant PC software applications and skills to use them effectively.
• Extensive knowledge of product applications / therapies and the markets of the product(s) for which the incumbent has responsibility.
• Demonstrated ability to communicate effectively both verbally and in writing.

An equivalent competency level acquired through a variation of these qualifications may be considered.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include : reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Additional Physical Requirements

Domestic and international travel required.

Target Pay Range : $108,300.00to$135,300.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data

Target Bonus on Base : 10.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.

Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.

To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.

For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

• Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
• In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
• We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
• We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.

S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.

• Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
• Respect - Appreciative of others
• Integrity - Guided by our mission
• Care - Empathetic to patients
• Quality - Committed to excellence
• Creativity - Striving for innovation
• We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.