Growth Marketing Manager LGX

General Summary :

The Growth Marketing Manager is responsible for leading the strategic business plans and design category and brand strategy, shaping the growth building blocks to achieve mid-term and long-term results aligned with LGX strategies and portfolio roles.

Accountable for LGX growth plan through forward looking equity building, innovation, geographic expansion and white space identification within the different brands and strategic commercial partners.

As growth hacker, you will lead, set priorities and engage cross-functional partners towards key strategic initiatives linked to the brand / business performance goals, with responsibility for market gap identification, commercialization and go-to-market launch planning for key initiatives in multiple geographies.

The leader in this role is also responsible for developing marketing talent.

Primary Responsibilities :

Strategic Leadership Develop and articulate growth strategies to set the future vision to drive midterm and long-term business expansion.

Anticipate shifts in consumer, customer, and channel behaviors, as well as competitor actions. Transform consumer insights into actionable plans, contributing to the Strategic Plan, AOP, and MBR.

Drive prioritization agenda with focus on brand and market roles and support resource allocation.

Brand Equity Management Collaborate with brand keepers to ensure the brand essence is consistently expressed across all brand elements, including price pack architecture, portfolio expansion, and innovation.

Business Planning Lead the creation of mid-term and long-term strategies and projects to fuel the growth of multiple categories, brands, and markets.

Support the development and execution of prioritization processes.

Innovation & Commercialization Develop and manage multi-year innovation platforms through launch. Ensure a seamless transition to brand teams for ongoing management.

Lead cross functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization.

Organizational Leadership Serve as the primary stakeholder for strategic projects, including key decision-making. Build recommendations, secure strategic alignment, and obtain approvals from upper management on key initiatives.

Job Complexity :

This position demands the ability to drive brand and business growth while proactively anticipating obstacles and demonstrating flexibility in seeking alternative solutions to stay on track.

It is essential to extract relevant information to derive meaningful insights and make informed tactical decisions, using sound judgment, thorough analysis, and a strong business / financial perspective.

The position requires the ability to deal with complexity, leading the business growth through Strategic Commercial Partners, Distributors and Co-Manufacturers in different locations.

It involves interacting with several different functional areas across LGX and Corporate HQ including Sales, Research & Development, Supply Chain, Finance, Procurement, Legal and Government Regulations and Agency Partners.

This position requires the ability to multi-task keeping various brand initiatives and projects on track while completing other general marketing and analytical tasks.

Strong collaboration, creativity and communication skills will be required to engage a diverse team and ensure proper alignment with multiple stakeholders.

Minimum Requirements :

BS / BA required; MBA preferred

Years of relevant experience : 6+ years of brand / product management marketing, strategy, and innovation

Food and Beverage experience; hybrid operational business model experience preferred

Must include product management, critical thinking, and multi-disciplinary marketer experience

Proven problem solving, and business management experience. Agile and fast teams desired

Ability to lead, motivate and collaborate across a cross-functional team of stakeholders (internal and external)

Ability to effectively prioritize and execute tasks within tight timeframes in a dynamic working environment

Ability to influence stakeholders, drive decisions and execution (internal and external)

Strong analytical skills, experimental and business / financial acumen

Advanced proficiency in English and Spanish

Travel :

Position based in USA

Business travel required, 20-30% in LATAM, Caribbean and Europe. Occasional in North America