Growth Marketing Leader (Sr. Director)

Responsibilities

Strategic Partnership : Collaborate with Waters Division Business Segment and Regional Commercial Leaders to align on strategic business priorities.

Provide expert mentorship in crafting demand generation plans that achieve key business objectives.

• Value Positioning : Improve marketing strategies to effectively position our portfolio-wide solutions, tailored to meet the needs of strategic customer segments and applications.
• Integrated Planning : Develop and implement harmonized planning processes that ensure alignment with core priorities, optimize budget utilization, and maximize marketing's contribution to revenue.
• Performance Monitoring : Establish mechanisms to monitor campaign performance, leveraging leading and lagging indicators of success.

Drive insights for marketing evaluation to improve MQLs and sales pipeline, enabling swift decision-making.

• Team Leadership : Lead a diverse team of demand generation functions, foster Centers of Excellence across channels to support effective multichannel campaigns and best practices.
• Digital Best Practices : Collaborate with Digital and IT teams to develop and implement best practices in digital demand generation.

Amplify campaign efficiency through enhanced focus on content, SEO, and paid advertising strategies.

• Cross-Functional Collaboration : Work closely with Commercial Platforms, Enablement, Revenue Operations, and Corporate Communications to analyze marketing’s impact on the sales pipeline, conversion rates, and customer acquisition.
• Database Enrichment : Develop processes to enhance and enrich the customer database, ensuring targeted capabilities for sustained engagement.
• Continuous Improvement : Reinforce best practices while staying abreast of the latest B2B demand generation strategies to consistently meet or exceed pipeline and revenue targets.
• Talent Development : Cultivate a high-performance organization by attracting, retaining, and developing talent across all levels.
• Budget Management : Oversee budgets for global marketing campaigns and channels, ensuring strategic allocation and effective financial management.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 10 years of experience in digital marketing and demand generation.
• Proficiency in CRM systems (Salesforce preferred), analytics, social media campaign analytics, and marketing automation tools (Marketo preferred).
• Strong strategic thinker with a results-oriented execution approach.
• Knowledge of paid media strategy and best practices.
• Validated leadership experience in coordinating and integrating field marketing activities across regions.
• Exceptional relationship-building skills with proven success in program development.
• Strong communication abilities at the executive level.
• Willingness to travel up to 20%.
• Experience leading global and matrix organizations.
• Culturally aware with the ability to adapt marketing strategies to diverse regional needs.
• Proactive in driving initiatives, challenging conventional thinking, and fostering collaborative dialogue.
15 days ago