Job Description
Job Description
Summary / Objective
We seek a passionate, self-motivated, skilled Digital Marketing Associate with 2-5 years of experience to join our expanding in-house marketing and advertising team.
The ideal candidate will have a solid understanding of digital marketing, including experience with SEO / SEM, Google Paid Advertising, Google Analytics, and Website Management.
As a Digital Marketing Associate, you will collaborate with team members and clients to manage and generate results on digital marketing campaigns and play a key role in optimizing the performance of our digital strategies.
Your work will make a direct difference in people’s lives, stretch across all our brands, and be seen by thousands of prospects and clients across the USA.
If you want to make a real impact utilizing various digital channels, this opportunity is for you.
Essential Functions and Competencies
- Oversee, Manage Website Content. Update content (images, text) on client websites as requested by client and / or team members in a timely, expeditious manner.
- Website UI / UX. Ensure client website layouts are optimized for usability and engagement.
- Website Code. Ensure client websites are running with clean updated code / script based on HTML / CSS
- Analytics : Use Google Ads, Google Analytics, and Google Search Console for comprehensive analytics.
- Advertising Management : Utilize Google Ads to create and manage paid ad campaigns
- Troubleshooting : Assist client users with accessibility issues and provide resolutions.
- Client-Facing Duties : Excellent communication skills for client meetings, both written and verbal.
- Organizational Skills : Efficiently manage multiple tasks and clients simultaneously.
- Team Collaboration : Collaborate across departments to achieve common goals.
- SEO & SEM : Implement and monitor SEO and SEM strategies for clients including Google Business Profiles.
- Reporting : Tracking marketing performance and generating marketing reports for clients
- Graphic Design : Experience using Canva and Adobe Suite for visual content.
Education, Experience, and Skills
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
- 2+ years of experience in Digital Marketing or similar role related to Digital Marketing.
- Able to meet deadlines while maintaining a professional attitude and high-level of customer service.
- Strong understanding of digital marketing principles, strategies, and practices.
- Strong proficiency in various CMS platforms, HTML, CSS.
- Experience with Microsoft Suite (Word, Excel, PowerPoint, Outlook 365).
- Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premier Pro).
- Experience with Google Ads and Google Analytics.
- Experience with Meta Business Suite and Meta Ad Manager.
- Experience with Google Business Profile
- Experience with Google Workspace (Google Drive, Google Sheets, Google Docs)
- Proven verbal and written communication skills
- Strong interpersonal skills
- Strong analytical and problem-solving skills
- Motivated self-starter
- Highly developed attention to detail
- Expert multi-tasker with a high level of organizational and prioritizing.
- Ability to adapt and learn quickly and keep ahead of fast-changing technology.
- Exhibit outstanding creative skills and ideation.
- Ability to work effectively in a team environment, sharing knowledge and adapting to collective goals and strategies.
- Strong time management skills
- Ability to work in a fast-paced environment
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