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Content Marketing Specialist-Filipino Market

Weee! Inc
Fremont, California, US
$66.6K-$70K a year
Full-time

Job Responsibilities

  • Own content strategy and execution for the Filipino storefront in specific regions.
  • Create video and photo content of recipes and food items that can be found and purchased on Weee!. Deliverables : Video itself, GIFs, photos etc.
  • Collaborate with Marketing, Product, and Merchandising teams to develop best-in-class app pushes, emails, and website collections that drive revenue.
  • Build an effective content / editorial event calendar for the Filipino market.
  • Analyze and report campaign performance to provide significant findings, learnings, and actionable insights to leadership and improvements to tools and processes.
  • Communicate and prioritize tasks on projects with internal stakeholders (product, data, marketing, merchandising).
  • Monitor daily banners, email automations and data processes and troubleshoot when necessary.
  • Deliver weekly performance reports to the Market leader.

Qualifications

Check below to see if you have what is needed for this opportunity, and if so, make an application asap.

  • Deep understanding of the Filipino and Filipino-American community, including their taste palette, food trends and culture.
  • Fluent in English and Tagalog.
  • Bachelor's degree or 1+ year of relevant experience applicable to marketing, digital media marketing, advertising, and communications industry.
  • 1+ year of email and push marketing experience.
  • Excellent writing and editing skills are essential.
  • Ability to analyze data and draw insights from content performance metrics.
  • Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, etc.
  • Familiarity with Klaviyo, an email marketing tool.

Benefits

  • Comprehensive health insurance package, including medical, dental, and vision. PPO / HMO packages.
  • 401k, 4% company match.
  • Equity and Bonus.
  • Vacation, sick and holiday time off.
  • Monthly mobile stipend.
  • Monthly Weee! Points credits.

Compensation Range

  • The US base salary range for this full-time position is $66,560 - $70,000.
  • This role may be eligible to discretionary bonus, incentives and benefits.
  • Our salary ranges are determined by role, level, and location.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

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17 hours ago
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