Sr. Director, GTM Systems

Workiva is looking for a strategic and visionary leader to join our Business Technology team as the Senior Director of Go-To-Market (GTM) Systems.

In this role, you'll lead a dynamic team that drives the technology framework supporting our entire GTM engine. You will collaborate closely with sales, marketing, customer success, and other functional teams to ensure our systems align with and amplify business outcomes.

This is a unique opportunity to drive growth and streamline business operations through cutting-edge technology and strategic sales alignment.

What You'll Do

Strategic Leadership & Vision

Lead initiatives with sales enablement to increase productivity and speed across the sales process

Develop and implement a GTM systems strategy that supports company objectives, enhancing the customer experience through a world-class technology stack

Partner with leaders in Marketing, Sales, and Customer Success to define system needs and opportunities for leveraging technology to create a competitive advantage

Utilize AI to improve productivity and simplify processes

Lead technology-driven transformations to optimize sales productivity and operations

Stay informed on industry trends and best practices in GTM technology, ensuring we stay ahead of the curve

Provide strategic direction to the GTM technology architecture, ensuring alignment with long-term business goals

Team Leadership & Collaboration

Lead a high-performing team of GTM systems specialists, promoting innovation and teamwork

Cultivate strong, collaborative relationships with stakeholders across the organization

Communicate technical insights clearly and effectively, even to non-technical audiences

System Optimization & Management

Oversee the optimization of key GTM systems (Salesforce, SFDC CPQ, SalesLoft, etc.), with a focus on process efficiency, data quality, and user experience

Identify opportunities to automate and integrate systems, boosting efficiency across teams

Manage the selection, implementation, and ongoing support of GTM systems, in partnership with Business Systems Analysts and functional teams

Develop and enforce system governance policies to ensure smooth operations

Data & Reporting

Leverage AI and data augmentation trends to improve account targeting and account-based sales strategies

Define and track key performance indicators (KPIs) to measure the success of GTM systems

Create insightful reports and dashboards to empower data-driven decision-making for GTM leadership

Collaborate with the Business Intelligence team to ensure clean, accurate data is maintained across all GTM systems

What You'll Need

Required Qualifications

12+ years of experience in GTM operations, business systems management, or a related field, with a history of successfully leading technology teams

Proven ability to lead with empathy, fostering a supportive and inclusive environment that empowers teams to thrive and collaborate effectively

Deep understanding of core GTM systems (Salesforce, SFDC CPQ, Sales Compensation Systems)

Preferred Qualifications

Expertise in sales processes and strategy, with the ability to align sales strategy with technology to drive business outcomes

Experience partnering with technology architects

Strong analytical skills and a passion for data-driven decisions

Familiarity with customer success platforms (e.g., Gainsight)

Ability to manage and prioritize multiple projects in a dynamic, fast-paced environment

Travel Requirements & Working Conditions

Up to 20% travel for leadership functions, team gatherings, and annual conferences

Reliable internet access for any period of time working remotely and not in a Workiva office

How You'll Be Rewarded

Salary range in the US : $174,000.00 - $296,000.00

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location.

The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently.

We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected] .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

LI-HS1