Job Description
The Content Strategy Senior Director role is part of the Global Content team, reporting into the VP of Content Strategy, Development & Distribution who is on the global marketing leadership team reporting to the Chief Marketing Officer.
This individual will be part of a senior global team responsible for developing and scaling best-in-class content on behalf of Visa’s marketing positioning and voice.
This individual will oversee the evolution and ongoing management of Visa’s global social strategy including a deep understanding of our key audiences, culture and Visa’s role in creating value and relevance.
This person should have experience and thought leadership behind :
Audience Development, Behaviors, Insights
Social Listening across industries, trends, and topics
Social Platforms, Algorithms and Trends
Influential and Emerging Cultural Spaces
Brand Positioning and its role in Social
Partnership with internal and external creative teams
Experience and perspective on creator partnerships
Performance and Measurement to Optimize
This individual will partner with Marketing Executives, global marketing functions including brand strategy & innovation, insights & analytics, creative & production, digital, sponsorship, experiential, PR and comms, product marketing, etc.
and the five regional brand marketing teams.
Essential Functions :
Contribute to the organization’s understanding of high impact audiences, their needs and where Visa can create value in their lives
Articulate how specific social platforms can disproportionately deliver on brand relevance and business results
Develop compelling content briefs for internal and external teams to develop high performing content
Understand new content spaces and recommend actions Visa can take with its partners
Partner with Global Brand and Regional teams to develop content strategies that maximize Visa’s high profile global sponsorship assets (F1, FIFA, Olympics)
Work with creative teams to create best in class content for our global social channels
Articulate, socialize and create adoption behind content best practices to scale in regions
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership / site), with a general guidepost of being in the office 50% or more of the time based on business needs.
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