Director of Sales

Reports to : General Manager, position is exempt

• WHO WE ARE Hotels done differently. It’s not just a slogan it is who we are in everything we do. We believe in the power of People, Place and Character;
• ensuring our properties are a place where individuals are valued and celebrated as a tribute to the neighborhoods and the people of the communities in which we operate;

elevating our associates’ pride in who they are, where they live and who we serve. The hotel is managed by Aparium who was founded in 2011 by Chicago hospitality executive and entrepreneur Mario Tricoci and luxury hotel veteran Kevin Robinson.

The duo saw a clear need for a company that could bring c-suite service and accommodations to underserved, yet distinct and important cities, while maintaining and celebrating the unadulterated character of each.

Driven by the belief that all hospitality experiences should be fueled by the poetics of their surroundings, Aparium was born with an intense focus on unearthing the amazing moments unique to every city.

WHO YOU ARE You are humble and understand the need to work side by side with others; and you take feedback to make things better seriously.

It is quite natural for you to walk into a hotel and see the potential of the environment and how it could work for a variety of people, groups, events or meetings.

The first thing you prefer to discover is the event space, thinking how big is the ballroom and how many people does it hold?

or I wonder what the rooms are like and how many suites do they have? . And for giggles, you are tempted to ask the front desk for a sales contact so you can take a fam tour.

Your career experience has been dynamic and is filled with numerous success stories of how you captured indecisive groups.

Your adventurous in discovering the needs of your city and known to walk the Portland area to connect and drive business to fill those seasonal gaps, all without a central reservations system as your individual effort has been greater than a central reservation system could keep up with.

For you to feel comfortable within our portfolio you will have familiarity with secondary markets and recognize that hospitality differs from city to city and even from neighborhood to neighborhood.

You are comfortable with casual sophistication and realize the concept of luxury has evolved to be approachable and not cookie-cutter.

THE ROLE The Heathman hotel is a historic hotel for the community of Portland, OR and the surrounding area. This leadership role requires the tenacity to build a team and network, it is not for the faint of heart.

If you are known to have the grit that is associated with an entrepreneurial spirit, then we invite you to your next career opportunity.

Overseeing the sales and catering functions of the Heathman you will lead and develop your team’s capabilities to identify and respond to market needs with a brand-new product, unlike anything that exists within the local market today.

WHAT YOU WILL DO

• Actively participant in the interviewing, hiring, training, scheduling, coaching, and motivating associates to create an environment that nurtures ideas and develops future talent for succession planning
• Ensure a sense of belonging for associates by upholding the company’s values and guidelines for a Respectful Workplace, Diverse, Equitable, and Inclusive environment, behaviors outlined within the Manager Code of Conduct, and Work Rules outlined the Associate Handbook
• Role model the company’s open-door policy and employee engagement practices, which makes the hotel a great place to work;
• demonstrate a positive work ethic and environment; consistently guide and monitor business ethics and good business practice;

and perform other job-related duties as requested

• Build and maintain a trusting and transparent relationship with all stakeholders, specifically taking the time to develop rapport and respect with the individuals of your peer group, known as the Executive Committee
• Dive deep to in Client needs, beyond FAB to discover unstated needs, hidden objections or concerns, and the hotel is the best choice for the client’s needs;

spend time developing the relationship with the client that goes beyond rapport to genuinely understand their individual needs

Lead and direct the sales catering teams in developing and executing the sales and marketing plan and refine their revenue forecasting;

provide creative strategies to positively influence sales initiatives that drive revenue helping teams achieve their goals

• Coach sales and catering managers by collaboratively helping them creatively solve problems when challenges arise; ensure the team receives the necessary learning and development to grow within their roles whether is functional training or soft skill development activities
• Clever in maximizing hotel revenue through effective pricing strategies for transient or group inventory, which is done by analyzing sales statistics against booked vs.

consumed business; and having an educated understanding of the local market to determine client needs, occupancy potential, and desired rates

• Pivot short-term strategy to compensate for short-term needs, without compromising long-term goals, such as placing business on the books in the fourth quarter, without losing focus on the first quarter and gaining traction on long-term goals
• Establish regular and frequent communication with Aparium Headquarters to ensure initiatives are executed within the hotel marketing plan;

champion the need for thorough and accurate reporting and forecasting to develop an informative database of business to identify needs, trends and gaps that will create better booking decisions

• Craft and establish the annual sales goals, ensuring they are fully understood and implemented in the hotel; collect and maintain proper documentation of incentive worksheets to document achievements, which is best in the market
• Direct the reporting and apprising of results against planned objectives; coordinates sales associate activities; takes appropriate action to maximize sales and affect need periods
• Develop the annual budget and sales + marketing plan in collaboration with the General Manager and Controller, ensuring the department operates within cost constraints, achieves yield management goals;

ensures proper market mix, group room rate, and average rate goals

Evaluates, solicits, sells and confirms business in assigned market area to meet overall budgeted sales and profitability;

control dates, availability, and rates on guest rooms and function space