Sr. Field Marketing Manager

Job Title : Sr. Field Marketing Manager

Department : Marketing

Reports to : National Marketing Director

Effective Date : 6 / 10 / 2024

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment.

With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary :

Jeeter is seeking an exceptional, team-oriented Senior Field Marketing Manager to lead all regional marketing efforts across California.

The primary goal is to manage the field team, increase sell-through, and enhance brand awareness. This role involves crafting and executing high-quality regional marketing campaigns, managing budgets, analyzing data, and overseeing the marketing team in both the field and office.

Duties / Responsibilities :

Strategic Planning and Execution :

• Develop and implement comprehensive field marketing strategies to drive sell-through and brand awareness across California.
• Plan and manage marketing promotions and special events, ensuring alignment with overall brand vision and strategic goals.
• Develop and execute short and long-term marketing and promotional strategies for the California market.

Team Management :

• Supervise and lead the California field marketing team, including hiring, training, managing workloads, schedules, and deadlines.
• Recruit, identify, develop, and retain talent that delivers outstanding performance.
• Manage a team of 10+ direct reports, including field team members responsible for in-store demos and events.

Event and Campaign Management :

• Oversee the planning and execution of in-store displays, pop-ups, and field team demonstrations.
• Lead the creation and execution of brand-appropriate promotions, including product launches, boutique drops, universal promotions, and wholesale promotions.
• Manage promotional marketing inventory budgets and distribution.

Budget Management :

• Manage, monitor, and execute a marketing budget of over $5 million annually.
• Oversee monthly sales and marketing accrual programs, ensuring accurate budgeting and financial reporting.

Collaboration and Communication :

• Lead cross-functional communications and partnerships within the California region, acting as a liaison between marketing and key organizational partners.
• Work closely with the Regional Marketing Manager and HQ Marketing Director to ensure cohesive strategy execution.

Performance Measurement :

• Track and analyze marketing campaign effectiveness using data-driven metrics.
• Report on campaign performance, providing insights and recommendations for optimization.

Required Skills / Abilities :

• Proven experience managing marketing budgets over $5 million annually.
• Strong understanding of both wholesale and retail marketing strategies.
• Metric-driven with demonstrated analytical skills and strategic thinking ability.
• Outstanding communication and interpersonal skills with a high degree of business savvy.
• Strong computer skills, including proficiency with software like Asana, Microsoft Office, and Excel.
• Ability to adapt plans in a rapidly changing business environment.
• Exceptional organizational skills with a strong ability to prioritize and reprioritize tasks in real time.

Education and Experience :

• Bachelor's Degree in Marketing, Mass Communications, or a related field preferred.
• 5+ years of field marketing experience
• 5+ years of experience in marketing programs, campaigns, and events, particularly in the mass consumer retail industry.
• 3+ years' experience with forecasting reports and sales
• 5+ years' experience managing a team of 10+ individuals.

EEOC : DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.