About Betr
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.
Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market.
Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states.
Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024.
Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 7 million followers & 3 billion impressions across its social channels since publicly launching in August 2022.
Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg / IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
About The Role :
Betr is looking for a Marketing Graphic Designer to join our Growth team. The Growth Team is responsible for driving user engagement and retention.
As a Marketing Graphic Designer, you will lead the design of creative assets for digital campaigns, social media, and email marketing efforts.
You’ll collaborate closely with marketing, product, and content teams to deliver compelling visuals that drive user acquisition, engagement, and retention.
What You'll Do :
- Design eye-catching and conversion-focused creative assets for digital campaigns, including banner ads, paid social ads, and landing page visuals
- Create engaging social media content and assets that drive brand awareness, engagement, and follower growth
- Design visuals for email marketing campaigns that enhance user acquisition, retention, and re-engagement strategies
- Ensure consistency of brand messaging and design across all digital platforms
- Collaborate with the marketing team to understand campaign goals and develop creative solutions that align with performance targets
- Work closely with the marketing team to develop high-impact designs for customer retention and acquisition campaigns
- Track and analyze the performance of digital creatives to inform ongoing optimizations and improvements
About You :
- 3+ years of experience in graphic design with a strong focus on digital marketing, social media, and email marketing
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
- Strong portfolio showcasing experience in designing for digital campaigns, social media, and email marketing
- Deep understanding of digital marketing best practices, including user acquisition and retention strategies
- Excellent collaboration and communication skills with a demonstrated ability to work with cross-functional teams
- Strong attention to detail and ability to handle multiple projects simultaneously while meeting deadlines
Bonus Points :
Passion for sports and experience designing for sports-related brands or campaigns
At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation.
We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports.
Join us in shaping the future of sports entertainment!
Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences.
We encourage people from underrepresented backgrounds to apply. Thank you for your interest in Betr. We look forward to reviewing your application.
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