Sr. Manager, Brand Marketing

Reporting to the Director of Marketing, you will lead regional brand marketing efforts designed to win new consumers to the Red Bull franchise, increase product consumption of current consumers and strengthen brand love.

Sr. BMMs embody our commitment to giving a local face to the global brand by developing beverage marketing plans informed by insights and coaching their teams of Brand Marketing Managers (BMMs) towards outstanding execution.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with :

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives

Leverage local sales data, consumption statistics and consumer insights to identify volume driving product opportunities

Build & lead a local 360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice

Protect brand equity by ensuring all local brand / beverage efforts are executed in line with national / global strategy and guidelines

Support the engagement of current and next generation consumers through sampling & collegiate marketing programs by coaching & developing BMMs

Lead collaboration with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives

Develop & communicate appropriate, relevant, and measurable Brand Marketing objectives for the region

Leverage national programming to drive sales in regional retail accounts and create custom retail programming when necessary

Frequently collaborate with regional Sales team leads to drive consumer engagement at retail

Lead retail activation strategy for the region, acting on insights garnered from disparate sources

Closely manage Brand Marketing budgets for the region while coaching BMMs and ensuring efficient & responsible Consumer Collecting spends

Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example

Help develop local advertising plans and implement them, ensuring Global and US standards and best practices are met

Work with the Santa Monica Advertising team and RBNA Media and Creative agencies and follow established processes to achieve impactful campaigns on time and on budget

• 7+ years of brand marketing experience
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Use insights and partner with accounts to build local programs that grow consumption
• Experience managing successful teams and growing talent
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Travel 20-30%
• Permanent
• Benefits eligible

Sr. Manager, Brand Marketing

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create :

Meaning

Find your meaning and use your strengths to achieve it!

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself!

Turn your talents into strengths to become excellent at what you do.