Associate Manager, Influencer

About Liquid I.V.

At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.

Our products are stocked in over 80,000 retail doors, including the world's leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more.

In just over 10 years, our growth has been exponential. And as part of Unilever, we're continuing the expansion of Liquid I.V. into a global brand.

We're also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities.

We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally.

By 2026, our goal is to help ensure access to clean water for 2 million people around the world.

About our Team :

We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.

At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.

V. for extraordinary hydration.

About the role :

Liquid I.V. is looking for a motivated, enthusiastic self-starter to join our influencer team. The ideal candidate is social media savvy, passionate about the health and wellness space, willing to think outside the box, and driven to help scale our Influencer program.

This individual will be required to drive the Influencer channel strategy that supports the Marketing Department KPI's, as well as performance marketing metrics and revenue.

They will develop and manage end-to-end influencer campaigns and strategies, including creative content ideation, talent selection, rate negotiation, contract management, asset organization, and performance reporting.

This candidate will also spearhead the gaming / new-age digital influencer strategy for the brand to increase awareness in new demographics.

They will work alongside cross-functional teams such as Social, Partnerships, Activations, and Brand to create disruptive and engaging influencer content that highlights the brand equity pillars and supports the Brand Team's goals.

The ideal candidate "lives and breathes" social media, follows the latest trends in the wellness space, and is eager to work in a quickly growing fast-paced company.

Functions and duties of this role include, but not limited to :

Develop and Execute Influencer Strategy :

• Create and drive influencer strategies aligned with marketing goals, acquisition & affiliate goals and KPIs, including awareness, reach, impressions, and revenue growth.
• Develop and execute influencer marketing campaigns across all social media platforms (Instagram, TikTok, YouTube, etc.) engaging target audiences and enhancing brand visibility.

Cross-Functional Collaboration :

• Partner with Partnerships and Activations to develop integration strategies that support Marketing and Brand Team OKRs.
• Collaborate with the Social, E-comm, and Brand teams to create dynamic campaigns that drive both brand awareness and business performance.

Agency and Influencer Management :

• Own and manage relationships with influencer agencies, including data platform agencies, ensuring alignment with brand objectives.
• Manage influencer outreach, ensuring the selection of influencers aligns with campaign goals and brand messaging.
• Develop initiatives to engage communities during seasonal moments and maintain an always-on evergreen strategy.

Campaign Management and Execution :

• Lead quarterly reviews of the influencer program, identifying best practices and areas for growth to meet department KPIs and revenue goals.
• Oversee the creation and execution of campaigns, ensuring they are on-brand, engaging, and aligned with strategic objectives.
• Develop and manage contracts and budgets for the macro influencer channel.

Performance Analysis and Reporting :

• Monitor and analyze influencer campaign performance using relevant metrics and tracking tools.
• Provide regular reports and insights to optimize strategies and drive future campaign success.

Event Planning and Community Engagement :

• Organize influencer-focused events to foster relationships with the brand.
• Leading end-to-end creation

Market Research and Trend Analysis :

• Stay updated on influencer marketing trends, platforms, and best practices, sharing insights to optimize influencer strategies.
• Incorporate trend analysis into campaign planning to ensure innovative and effective influencer marketing approaches.

Program Scaling and Growth :

• Manage the outreach of new influencers, focusing on expanding content and EMV KPIs to scale the program.
• Identify opportunities to scale influencer strategies and develop tactics to maintain a high-performing, influential influencer network.

Qualifications :

• A minimum of a bachelor's degree from an accredited college or university in a related field or equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
• A minimum of 4+ years' experience in influencer marketing required, preferably within the CPG industry.
• Startup Mindset : Thrives in a fast-paced, start-up-to-scale-up environment. Ready to hit the ground running with agility, adaptability, and an entrepreneurial spirit.
• Creative and Innovative : Ability to think outside the box, push boundaries, and bring fresh, forward-thinking ideas to the table for influencer campaigns and brand partnerships.
• Collaborative Team Player : Comfortable working cross-functionally, building strong relationships with internal teams, influencers, and external partners.

Takes a "we over me" approach.

• Adaptive and Flexible : Able to pivot quickly and embrace change. Comfortable managing multiple projects simultaneously in an evolving environment.
• Results-Oriented : Strong attention to detail with a focus on measurable outcomes. Demonstrated success in managing multiple influencer relationships that drive engagement and conversions at the same time.
• Work Hard, Play Hard Mentality : Committed to excellence while maintaining a positive, fun, and energetic team dynamic.
• Pioneer : Takes ownership of their role and is unafraid to lead new initiatives, explore uncharted territories, and set trends in influencer marketing.
• Digital Native : Deep understanding of the social media landscape, influencer trends, and the digital tools needed to succeed.

Fluent in TikTok, YouTube, Instagram, and emerging platforms.

Data-Driven Decision Maker : Ability to analyze performance metrics and apply insights to optimize strategies and improve campaign success.

What We Give :

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness reimbursement.
• An infinite supply of Liquid I.V. for endless hydration!

Work Environment :

Hybrid office environment with flexibility for industry events.

Candidates must be authorized to work in the United States without sponsorship.

The expected salary range for this position is $86,100 - $129,100 annually and is bonus eligible. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role.

It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision.

Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.

We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.