Product owner consumer

Full job description Product Owner, Consumer Retention & Engagement (AMER) : Become the Newest Member of the VF Family

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

At VF, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. As a purpose-led, performance-driven company, we are committed to inclusion, diversity, equity, and action.

What will you do?

A day in the life of a Product Owner, Consumer Retention and Engagement at VF looks a little like this.

VF Corporation (VF) is undertaking an aggressive transformation agenda, investing in ways to deepen consumer engagement and profitability through our digital channels.

The ambition is to position VF as the undisputed leader in digital retail and enable the delivery of world-class experiences that consumers increasingly expect.

VF is seeking a proactive and results-driven Product Owner to lead our consumer retention and engagement initiatives. In this role, you will be responsible for defining and executing the product strategy and roadmap that optimizes our loyalty, email and SMS platforms.

Let’s break down that day in the life a bit more :

The ideal candidate understands the broader business context and can identify and tangibly bring to life the technology to support our Brands’ consumer retention and engagement efforts.

With the consumer as the focal point, this role will collaborate closely with cross-functional teams, including brand marketing and eCommerce teams, engineering, UX design, and analytics, to deliver a compelling and cohesive experience for our consumers and marketeers.

This role requires a comfort with ambiguity and a deep sense of teamwork and walls-down approach to succeed. The Product Owner will act as the Americas point of contact for their product area, reporting to the Americas Head of Product and UX.

Product Strategy & Roadmap

Start with Why : as a product leader you will help to create a strong WHY for everything we do, and partner with others to flesh out WHAT and HOW.

Partner with our brands ecommerce and marketing teams, to develop the product roadmaps in consumer engagement and retention, focused on loyalty, email, and SMS platforms.

Align product strategy with overall business goals, focusing on the Americas regional platform and adapting strategies to resonate with our consumer base.

Stakeholder Collaboration

Work closely with brand teams, data analysts, UX designers, and technical teams to deliver initiatives that elevate the consumer experience and drive retention.

Coordinate with marketing and CRM teams to develop product features, engagement tactics and support campaigns.

Product lifecycle : end-to-end

Own the product lifecycle from requirements gathering, to shipping and production oversight. You will be hands-on, working shoulder with brands and tech partners, and driving success.

Define and prioritize features based on consumer insights, market trends, and feedback from stakeholders.

Oversee the development, testing, and rollout of new functionalities across the loyalty, email, and SMS platforms, ensuring a seamless consumer journey.

Performance Measurement

Establish KPIs to measure the effectiveness of consumer engagement / retention initiatives, focusing on retention rates, customer lifetime value, and engagement metrics.

Use data and insights to refine the roadmap, optimizing consumer interactions and maximizing the impact of engagement and retention strategies.

Consumer-Centric Innovation

Stay informed about ecommerce / digital trends, loyalty programs, and engagement tools to introduce innovative solutions.

Champion a consumer-centric approach in all product decisions, ensuring a consistent, valuable experience across digital surfaces.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel.

Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

Years of Related Professional Experience : 5+ years

Educational / Position Requirements :

Bachelor’s degree in Business, Marketing, or Information Systems, or a related field or equivalent work experience. MBA or relevant advanced degree is a plus.

5+ years of proven experience in Product Management, Digital Marketing, Loyalty, or eCommerce, with a focus on consumer engagement.

Excellent analytical skills with the ability to translate data into actionable insights and recommendations.

You are ready for ambiguity : This role is new within VF and you will be responsible to build up the scope and push the boundaries.

Exceptional communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and stakeholders.

Demonstrated ability to lead a team in a fast-paced, Agile environment, prioritizing and managing multiple efforts simultaneously.

Creative mindset with a passion for consumer engagement and delivering compelling eCommerce shopping experiences.

Certificates and training in specific Products and / or in Agile Methodologies are preferred.

What do we offer you?

At VF, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people.

We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity.

Hiring Range : $116,640.00 USD - $145,800.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential.

Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.

MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.

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