Senior Media Planner

Senior Media Planner / Buyer hybrid in Woodland Hills :

The Senior Media Planner / Buyer will coordinate media planning efforts in conjunction with our Sr. Media Manager. The Senior Media Planner / Buyer must effectively interact with clients, internal account teams as well as media partners.

You'll be a thought leader, recognizing innovative, game-changing ideas to solve our clients' business challenges through highly integrated media plans.

You will work directly with and support the Sr, Media Manager in their leadership roles in all advertising, marketing, and business efforts for all assigned accounts.

Qualified candidates must have vast experience creating, developing, and executing cross-channel media plans and an eye for detail, ensuring work is client-ready and exceeds client expectations.

Qualifications

• A strong, effective communicator with managing experience
• Background across both traditional (OOH, Linear TV & Radio, Print, etc.) and digital media
• A problem solver with the ability to develop creative solutions
• Detail-oriented with strong organizational skills
• Ensuring you're constantly proactive and not reactive helping to stay ahead of client / team needs and questions
• Great with time management & comfortable working with multiple timelines and deliverables
• Comfortable working within large sets of data and numbers
• A helpful team player with business maturity in a professional setting; willing to roll up your sleeves and get your hands dirty & get in the weeds
• Takes pride in ownership of work and demonstrates accountability
• Results and solutions-oriented; consistently motivated, proactive, and resourceful
• Interested in the media landscape with a desire to constantly innovate and keep up with trends
• Positive attitude and demeanor

Responsibilities

• Media Planning & Buying - 25%
• Develop proposals for paid media campaigns across the active client roster
• Create and present media-specific documents such as RFPs, media plans, strategic decks, and other related assignments
• Responsible for analyzing proposals, partner negotiations, and then signing IOs
• Maintain vendor meeting communication, updating internal weekly status documents, and maintaining team deliverables
• Media Strategy & Buying Oversight - 25%
• Engage in new & emerging opportunities and applications in paid media environments, and then appropriately apply that knowledge
• Take ownership of completing and monitoring both internal team and client-facing financial tracking documents
• Manage and execute Quality Assurance (QA) across all deliverables / documents to identify and solve any issues
• Provide education on best practices, media principles, and the media industry at large
• Work with AdOps team to ensure campaigns launch correctly, on time, and continue to be executed flawlessly throughout all campaign durations (i.

e., final post-logs review for Linear TV, conversions are taking place daily, tagging issues are not taking place with placements, etc.)

• Campaign Management / Execution - 20%
• Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools (when applicable), target digital consumption support, plan development, and reporting
• Assist AdOps in trafficking plan assets such as creative and required tracking tags
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
• Responsible for collaboration with the setup of Paid Social campaigns with the Social Team to ensure full alignment
• Relationship Development - 10%
• Anticipates and fields requests and questions from internal teams when needed
• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
• Work closely to partner and build relationships with other internal teams (e.g., Acct. Team, AdOps, & Analytics)
• Participate in larger team projects with direct oversight from the Supervisor
• Manage Media Planner / Buyer and Associate to delegate tasks, QA their work, and ensure you're assisting with their career growth through stimulating and challenging work
• Participate in the interview process for Associate / Planner / Coordinator roles
• Reporting - 10%
• Monitor pacing and optimizations of active campaigns across the client roster daily
• Generate high-level performance insights and recommendations relative to active client campaigns in tandem with the manager and the Analytics team for holistic reporting
• Manage client roster reporting on campaign performance and proactively communicate any issues to internal team managers, when necessary
• Learning & Development - 10%
• Attend agency learning sessions and vendor meetings
• Participate in internal learning and development opportunities (e.g. Facebook Blueprint, Google AdWords, Twitter Flight School, etc.)

Qualifications :

• A four-year college degree or equivalent in marketing, advertising, or a related field
• 4+ years of media planning and / or buying experience
• Demonstrated presentation and writing skills
• Ability to work autonomously or in a more team-oriented environment
• Experience managing and coordinating inter-departmental efforts
• MS Office : Internet Explorer, Excel, Word and PowerPoint
• Experience or familiarity using industry media planning tools : Donovan / Media Ocean, Media Tools, MRI Research, TNS, DDS / Strata / DataTech, etc.
• An understanding of digital advertising is preferred
3 days ago