Marketing Assistant – Budgeting & Performance Analytics

Position Summary :

TCL is seeking a Marketing Assistant who will play a vital role in supporting the marketing team by analyzing trends, performance reports, and marketing budget allocation.

This individual will be responsible for gathering data, preparing detailed reports, and offering valuable insights to enhance our marketing strategies and optimize budget utilization.

The Marketing Assistant is an essential member of the marketing team, and the ideal candidate is detail-oriented, analytical, and passionate about driving marketing success.

Duties may include but are not limited to :

Data Analysis :

• Collect and analyze data from various marketing channels, including social media, email campaigns, website analytics, and market research.
• Identify trends, patterns, and insights to inform marketing strategies and decision-making.
• Analyze marketing spend across different channels and campaigns to identify areas for optimization and improved ROI.

Performance Reporting :

• Prepare detailed performance reports on marketing campaigns and initiatives.
• Track key performance indicators (KPIs) such as engagement, conversion rates, and ROI.
• Present findings to the marketing team and other stakeholders.
• Develop reports on budget allocation, spending, and variance analysis to provide insights into marketing budget performance.

Market Research :

• Assist in the development and execution of marketing campaigns.
• Coordinate with other team members to ensure the timely delivery of marketing materials.
• Provide administrative support as needed.

Campaign Support :

• Assist in the development and execution of marketing campaigns.
• Coordinate with other team members to ensure the timely delivery of marketing materials.
• Provide administrative support as needed.

Collaboration :

• Work closely with the marketing team to brainstorm and develop creative marketing strategies.
• Collaborate with cross-functional teams, including sales and product development, to align marketing efforts with overall business goals.
• Performs other duties as assigned.
• Work with the marketing team to develop and manage marketing budgets, ensuring alignment with overall business objectives.

Qualification / Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in a marketing role, preferably with a focus on data analysis and reporting.
• Experience with digital marketing tools and platforms (e.g., Google Analytics, social media analytics, email marketing software).
• Experience with marketing budgeting and budget analysis is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and other data analysis tools.

Pay : $23.00 - $34.00 per hour

Benefits :

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

What We Offer :

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health, dental, and retirement plans.
• Opportunities for career growth and advancement within a fast-growing company.
• A dynamic and collaborative work environment with a focus on innovation and creativity.
3 days ago