Website Marketing Operations Manager
On-site - 4 days a week in Southlake, Texas (remote is not an option)
An established company in the Dallas / Ft Worth area. Our client is seeking their first in-house web operations hire to lead and oversee the website for B2C growth.
In this position, you will join a growing marketing team (start-up vibe) with the stability of a profitable 20-year environment.
Responsibilities :
- Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
- Conduct keyword research to identify high-opportunity keywords for content optimization and targeting.
- Optimize website content (including blogs, landing pages, and product descriptions) for relevant keywords and user intent to enhance discoverability.
- Monitor and analyze SEO performance metrics, including traffic, rankings, and conversions, to assess strategy effectiveness and make data-driven decisions.
- Manage and edit website content within the CMS, ensuring updates are accurate, SEO-optimized, and aligned with brand guidelines and marketing strategies.
- Oversee and manage website development projects, ensuring timelines, budgets, and deliverables are met while coordinating cross-functional teams and stakeholders.
- Manage and edit website content within the CMS, ensuring updates are accurate, SEO-optimized, and aligned with brand guidelines and marketing strategies.
Qualifications :
- Proven track record of driving traffic and increasing conversions on website.
- Extensive experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and proficiency in using data to inform strategy and decision-making.
- Strong project management skills, with the ability to lead cross-functional teams and manage multiple campaigns and initiatives simultaneously.
- In-depth knowledge of content management systems (CMS), such as WordPress, Drupal, or Shopify, and experience managing and editing website content.
- Experience managing third-party vendors, such as web development agencies and digital marketing services, ensuring high-quality deliverables.
- Excellent communication and collaboration skills, with the ability to work effectively with marketing, IT, and design teams.
- Up-to-date knowledge of current digital marketing trends, tools, and best practices, with a commitment to continuous learning and improvement.
It is understood that Hansen Recruiting, LLC recruits and refers candidates, regardless of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information or any other legally-recognized protected basis under federal, state, or local laws, regulations or ordinances.
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