Director, Consumer Analytics

Responsibilities

The role you’re interested in

This role lives and breathes consumer analytics. A day in the life would include important competitive analysis for the CEO, working on developing new reporting to help the brand team monitor Amazon trends, or developing a key insight driving our brands.

Your typical day would be leading the Consumer Analytics team and working with lots of cross-functional groups including marketing, sales, IT, and international.

If you enjoy data, then this role will be perfect for you. Some days you may own your calendar and spend several hours doing deep, focused work on a project, followed by check-ins with your team.

On other days, you may be pulled into an unfolding situation that summons your empathy, ability to think on your feet, and counseling skills.

If you enjoy a highly varied workday with a mixture of intense conversations, some time to build interesting new programs, solving hard problems, and a chance to interact with a wide variety of stakeholders at all levels, this might just be the job you always deserved but has eluded you until now.

The work environment

So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.

We are a dynamic, HYBRID workplace so every employee who lives within 100 miles of our offices is expected to come in each TUESDAY and WEDNESDAY.

We aligned on those two common days way back in 2021 to be intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building.

Great work cultures are built on stories about what great looks like in practice, and great stories on Zoom meetings are few and far between.

The expected pay scale for this role is $200k to $210k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.

Our modern 50,000 sq. foot headquarters straddles the border of the cities of Emeryville, Oakland, and Berkeley, California with free onsite parking and many transportation options.

You’re excited about this opportunity because your time will be filled with

Building and developing the Consumer Analytics function and team at PNC : 20% of your time

• Create a Consumer Analytics function to manage all consumption analytics and consumption reporting. This will be a new group at PNC.
• Develop a 3-year vision for the function including goals & objectives. Meet with key organizational leaders to understand most pressing data reporting and data analytical opportunities in order to shape overall Consumer Analytics objectives.
• Identify FTE needs and hire your staff based on the 3-year vision and objectives. Inspire and develop people.
• Partner with IT to leverage and adopt tools, software for success. Determine optimal external partners.

Managing a reporting team and strongly supporting weekly consumption reporting & the quarterly financial reporting packet : 20% of your time

• Create a reporting team that will work in partnership with executive team (CEO, CFO, CGO) and support key growth functions (marketing, sales, international) with best-in-class reports for them to better manage and report on the business.
• Manage current weekly consumption reporting process including aggregation of data from Circana, Amazon, Spins, and other sources.

Manage current analyst dedicated to reporting.

• Partner with analyst to ensure best in class reporting and data accuracy.
• Develop and update a quarterly reporting package including PowerPoint slides for earnings and Wall Street analysts.
• Work with key cross-functional partners to identify most pressing reporting needs and partner with IT group to automated and streamline report delivery.
• Partner with IT to ensure proper and timely data integration and aggregation
• Ensure single source of truth on data

Managing analytical team to deliver best in class insights and findings to PNC : 20% of your time

• Create an analytical team to digest and synthesize data to get to strong business tracking of brands, competitors, categories, channels, and trends
• Develop proactive analysis on business to identify key trends or insights to better guide future
• Answer and support key questions from CEO, CGO, and CFO on business health.
• Answer and support key consumption questions from P&L owners / brand, sales, and international
• Integrate field analytical teams (Kroger, Walmart, Costco / Sam’s) to ensure stronger insights.
• Support field analytical teams through dotted line management
• Improve connection of field analytics teams to HQ so that customer data is known, and key insights get to headquarter teams
• Partner with IT to adopt enterprise approved tools and processes.

Manage external data vendors : 15% of your time

• Manage relationships with all external data vendors (Numerator, Circana, Spins, etc.)
• Lead all contract negotiations for data vendors
• Ensure external resources of data vendors are delivering on objectives and providing value to PNC
• Partner with IT to ensure vendor provided data can be consumed and integrated within enterprise approved solutions.

Manage and inspire team and be a builder of PNC culture : 15% of your time

• Create a sense of comradery among team and help integrate new team into PNC culture
• Manage current team and drive employee satisfaction across direct reports & field analytical team
• Be a builder of PNC value
• Adopt a center of excellence mindset to provide excellent value to cross functional partners

The daily stuff that everyone does but few quantify : 10% of your time

• Attending meetings and presentations
• All hands, team, and cross-functional meetings
• Participating in company-wide activities and events galore
• Impromptu conversations with colleagues
• Administrivia like email, calendaring, expense reports, and other non-value-added work

Qualifications

What are we looking for?

Education :

Bachelor’s degree

Experience, Skills and mindset

10+ years’ experience understanding, analyzing, and reporting on Consumer-Packaged Goods (CPG) syndicated data including Circana / IRI, Spins, Numerator, 84.

51, Walmart Luminate and Amazon data

• 5+ years’ experience managing a team
• Must have strong familiarity with panel data
• Proficient with Tableau reporting tool
• Ability to get in the weeds on data and also to pull up and identify key insights / findings
• Ability to flourish in a highly analytical role that will live in tons of consumer data that isn’t always consistent

So, if after reading through this long list you’re thinking I’m not sure I meet 100% of these requirements, should I still apply?

YES if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

The 5 capabilities or mindsets most relevant to this role :

• Embody a strategic mindset
• Challenge ideas respectfully by sharing your real opinion with conviction; disagree in a way people feel heard
• Bring people along by providing context and cascading information; share openly and inclusively
• Enterprise strategic view take the full company perspective over departments or channels
• Inspire and influence build trusting, win-win relationships; motivate those whom you lead and peers

You will thrive here and may just do the best work of your life if

• You know when good enough is good enough, or the rare times when execution needs to be flawless
• You can be flexible in your approach and abandon past practices if they don’t make sense
• You like to get sh*t, I mean stuff done
• You can do periods of focused, deep work on projects that drive the business forward

This may not be your ideal next career move if

• You like things to not change much (we suggest the elevator business for that)
• Dealing with ambiguity or experimentation is not your jam
• You tend to chase whatever shiny object presents itself during the day instead of real results through focus

Here’s the deal with our not-so-standard, um standard interview process because we know you are the curious type, which is why you’re still reading this

• Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
• Team interviews are kept to a minimum to foster a more efficient, candidate-friendly process (too many interviewers yields little value and drags out the process for you and who wants that, right?) :
• A short series of in-person or video interviews in a 1 : 1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note : we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)
• A case study or job task to simulate what you’d actually be doing in the role (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?

Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.

Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job.

Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate.

and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision.

The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what?

The offer is all yours! And the ball is in your court. Will you accept? We sure hope so because this place is the real deal, and don’t just believe us just ask the 93% of our people who said this is a great place to work in our most recent employee survey.