Marketing Analytics Associate Manager

VirtualVocations
Tempe, Arizona, United States
Full-time
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A company is looking for an Associate Manager of Marketing Analytics.Key Responsibilities : Analyze media and marketing performance to inform testing backlog and provide recommendations for improvementDesign marketing tests, conduct measurement and analysis, and translate data into actionable insightsCollaborate with cross-functional teams, agency partners, and third-party providers to optimize marketing data ecosystemRequired Qualifications : 3-5 years of experience in data analytics with a focus on marketing measurement techniquesFamiliarity with marketing mix modeling, A / B testing, and digital marketing platformsExperience in performance media for consumer products brandsBachelor's degree required, with CPG industry experience preferredWell-rounded understanding of media planning and buying is a plus

9 days ago
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