Marketing Analyst
A marketing analyst's primary role involves researching market conditions across local, regional, or national areas to assess the potential sales of a product or service.
In this capacity, marketing analysts diligently gather information about competitors and explore various marketing and distribution strategies.
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Responsibilities :
- Provide informed guidance to business units and stakeholders on local, national, and international market dynamics that impact product and service sales
- Collaborate with legal teams to address complex issues such as copyright infringement and equitable royalty sharing with external producers and distributors
- Develop pricing strategies that align organizational objectives with customer satisfaction, ensuring competitive positioning in the market
- Direct recruitment, training, and performance evaluations for marketing and sales staff, overseeing their daily operations
- Analyze financial aspects of product development, including budgeting, expenditures, research and development funding, and ROI and profit-loss projections
- Formulate and execute marketing policies, working closely with advertising and promotion managers to promote products and services effectively
- Identify, develop, and evaluate marketing strategies based on a deep understanding of establishment goals, market dynamics, and cost structures
- Negotiate contracts with vendors and distributors, establishing robust distribution networks and refining distribution strategies
- Utilize sales forecasting and strategic planning to drive product, line, or service sales, closely monitoring market trends and business developments
Skills / Experience :
- A minimum of 5 years of hands-on experience with Salesforce Marketing Cloud. Additionally, familiarity with Data Cloud (1+ years preferred) demonstrates a broader understanding of data-driven marketing
- Exhibit exceptional verbal and written communication skills
- Demonstrate strong negotiation skills-an ability to find common ground, build consensus, and drive positive outcomes in business interactions
- Ability to prioritize customer satisfaction through attentive service and interpersonal skills
- Capability of effective time management as well as ability to work autonomously and efficiently manage tasks
- Possession of solid understanding of marketing principles, including methods for showcasing, promoting, and selling products or services
- Ability to develop marketing and pricing strategies to ensure alignment with organizational goals and market dynamics
- Familiarity with media production, communication techniques, and dissemination methods is essential for crafting impactful marketing campaigns
Education :
- Bachelor's degree in marketing or equivalent training required
- 5+ years of experience in marketing field
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