Head of Field Marketing

NICE Systems • Hoboken, NJ, United States

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At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

So, what’s the role all about?

As the Head of Field Marketing, you will lead the strategic planning and execution of regional marketing initiatives that drive pipeline growth, accelerate sales opportunities, and strengthen brand presence across the Americas. You’ll collaborate closely with sales, channel partners, and cross-functional teams to deliver impactful campaigns, events, and account-based marketing programs tailored to regional needs.

How will you make an impact?

Design and execute integrated campaigns that generate qualified leads and accelerate sales opportunities.
Plan and manage field events including roundtables, trade shows, executive dinners, and roadshows.
Align marketing initiatives with regional sales priorities, pipeline goals, and territory targets.
Lead and scale account-based marketing programs to drive account expansion and product adoption.
Co-market with channel partners, resellers, and alliances to amplify reach and impact.
Manage regional agencies, event vendors, and budgets to ensure cost-effective execution.
Coordinate cross-organizational efforts across territories, segments, and portfolios.
Drive operational excellence through scalable processes, best practices, and continuous improvement.
Set and track KPIs for all marketing initiatives, ensuring alignment with corporate objectives.
Leverage digital marketing strategies to support acquisition, cross-sell / upsell, and adoption goals.
Build and nurture executive-level relationships across internal and external stakeholders.

Have you got what it takes?

Highly organized and capable of managing multiple programs and timelines.

Strong stakeholder management skills, bridging central and regional teams.

Analytical mindset with comfort in tracking KPIs such as pipeline contribution and ROI.

Adaptable and thrives in fast-paced, dynamic environments.

Proven leadership in building high-performing, inclusive teams.

10–15 years of B2B field / regional marketing experience (enterprise SaaS or technology preferred).

Demonstrated success in delivering marketing-sourced pipeline and accelerating opportunities.

Expertise in events, demand generation, and digital marketing.

Strong collaboration skills with sales and cross-functional teams.

Ability to localize global campaigns and execute them end-to-end.

Excellent project management and budget oversight capabilities.

Data-driven approach with experience in ROI and pipeline reporting.

Education :

Bachelor’s degree in Marketing, Business, or related field. Advanced degree strongly preferred.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

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Head Of Marketing • Hoboken, NJ, United States

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