Senior Social Media Manager

Company Description

FourWebGroup is a full-service digital media company specializing in content creation and media management. We pride ourselves on delivering innovative and high-quality digital solutions to help our clients enhance their brand presence and engage with their target audience.

Role Description

We are seeking a talented and dynamic Senior Social Media Manager to join our team full-time at our Wayne, NJ office. This is an on-site position with no remote work available. The Social Media Manager will play a pivotal role in managing and executing social media marketing campaigns, developing strategies, creating compelling content, and optimizing our clients social media presence. This role requires a creative thinker who can write engaging content and utilize social media tools to drive results.

Key Responsibilities :

• Manage and execute social media marketing campaigns across various platforms, including Instagram, Facebook, TikTok, LinkedIn, and others.
• Develop and implement comprehensive social media strategies tailored to each clients goals and target audience.
• Create, curate, and schedule engaging content, including graphics, videos, and written posts, to drive brand awareness and engagement.
• Optimize social media profiles and content to enhance visibility, reach, and user engagement.
• Conduct onsite photo and video shoots to capture high-quality, brand-aligned content.
• Shoot and edit content for use across all social media platforms, ensuring consistency with brand guidelines.
• Monitor social media trends, tools, and best practices to ensure the company stays ahead of the curve.
• Use Sprout Social to manage, schedule, and analyze social media activities, providing detailed performance reports and insights.
• Track, manage, and report on key performance indicators (KPIs) to evaluate success and inform strategy.
• Analyze social media data to make informed, data-driven decisions and recommendations for campaign improvements.
• Collaborate with the content creation and design teams to produce visually appealing and cohesive social media content.
• Stay updated on the latest industry developments, social media trends, and competitor activity.
• Engage with followers, respond to comments and messages, and manage online communities to foster a positive brand image.

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