Job Description
Overview
Konica Minolta is seeking a motivated and experienced Marketing Technology Operations leader to join our team! In this exciting position, you will manage our data & analytics and marketing automation processes.
These intelligent campaign flows will improve the customer experience throughout the buying journey, and the dashboards and reporting will be used to manage our activities and enable the insights that drive our ability to generate demand for our products and services!You are a self-motivated, team-player, who balances strategic thinking with results-driven execution and is passionate about building and orchestrating integrated campaigns to drive customer and prospect engagement.
You have experience building, operating and scaling marketing technology stacks, as well as leading, developing and mentoring your team.
You excel in working collaboratively, and your natural curiosity and deep desire to leverage technology to solve operational problems drives you to identify and implement new ways to bring efficiency, while improving the customer experience.Responsibilities
Lead, develop, and motivate a dynamic marketing operations team.Enable campaign flow automation and create and provide data-driven reporting and analysis from multiple sources, including our marketing automation platform and CRM systems.
Work with businesses and marketing members to understand customer segmentation and build audiences for campaign and communication initiatives.
Manage the setup of our marketing automation platform; create automated campaign and information flows, identify and operationalize lead processes, including outbound email, lead grading, and scoring.
Have a strong voice in communicating the importance of the tools, resources and processes that are needed to drive change, generate efficiencies, and improve the customer experience.
Manage various external data sources, related vendors, and budget for use in audience generation and campaign automation.
Work with colleagues to generate a story with data based on gathering insights around variations, trends, and patterns in data that can identify whether an activity was successful and inform next steps.
Develop dashboards that enable self-serve information to improve decision-making for the greater marketing team and the organization.
Identify operational Martech stack needs and collaborate with IT on requirements, use cases, and ROI justification for new platforms and tools.
Perform testing and validation of new functions and system capabilities related to marketing activities.Stay up-to-date with digital marketing best practices and emerging trends.Qualifications
BA / BS or equivalent working experience required. MBA preferred.Minimum of 7 years of experience in data management and marketing automation platforms.
Experience successfully leading, motivating, and developing teams and driving change in a fast-paced, cross-functional environment.
Deep experience configuring, managing, and executing marketing activities in marketing automation platforms, with direct experience using Salesforce Marketing Cloud and SAP.
Analytical mindset, able to extract meaning from data and use this to optimize the team's approach.Innovative, curious, and proactive in finding ways to improve process, efficiency, and customer experience with technology.
Willing to take calculated risks and learn without fear of failure.Superior communication skills, both written and verbal.
Comfortable and experienced presenting to senior management.Experience managing budget and resource allocation to support success and efficiency.
Demonstrated ability to solve business problems and operational issues.Demonstrated ability to manage competing priorities on complex projects and collaborate with cross-functional teams.
Excellent planning, organizational, and problem-solving skills to coordinate multiple activities and to adapt to unexpected requests in a collaborative environment.'#LI-MD1About Us
Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world.
The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the Intelligent Connected Workplace.
The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (All Covered), intelligent information management, managed print services and industrial and commercial print solutions.
Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category.
Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the Forbes 2021 America's Best-in-State employers list.
The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its bizhub i-Series.
Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World list.
Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us online and follow Konica Minolta on Facebook, YouTube, LinkedIn and Twitter.EOE Statement
Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.
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