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Sr Data Scientist Media Mix Modeling

VirtualVocations
Carrollton, Texas, United States
Full-time

A company is looking for a Senior Data Scientist in Media Mix Modeling (MMM).Key Responsibilities : Develop end-to-end marketing mix models to evaluate the effectiveness of various marketing channels and campaignsBuild predictive models to forecast the impact of marketing tactics on business outcomes and recommend optimal marketing budgets and strategiesEvolve experimentation capabilities and tools to evaluate the business impact of marketing investments and advise on best practicesRequired Qualifications : 6+ years of combined post-graduate academic and industry experience applying scientific methodsMasters degree in a quantitative field such as mathematics, statistics, computer science, or engineeringHands-on experience with building media mix modeling solutions to quantify the impact of marketing tacticsStrong background in statistics, econometrics, and quantitative analysisExpertise in at least one scripting language (Python / R) and proficiency in SQL / Hive

14 days ago
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