Senior Copywriter, Heart Haus

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose : Bringing our heart to every moment of your health.

This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand with heart at its center our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

We’re looking for a Sr. Writer to join us at Heart Haus, the internal agency at CVS Health, supporting our Health Plan businesses Aetna and CVS Caremark.

Reporting to a Creative Group Manager, and working closely with the Associate Creative Director, the Sr. Writer will partner with a team of Art Directors to lead and / or support the writing and ideation for various projects across brand and marketing communications.

This individual must have top-notch writing, concepting, and editing skills, including knowledge of proper punctuation, spelling and grammar.

A strong portfolio showing examples for B2B and B2C audiences is required. Knowledge of video ideation and production is necessary, as is experience across all digital media, with a special emphasis on social.

Experience in an agency (or in-house agency) that values the power of superior creative, partnership, and collaboration is preferred.

Big brand and health care experience is a plus. Strong presentation skills with the ability to sell your work to the Creative Director and marketing stakeholders are essential.

Responsibilities include but are not limited to :

• Ideate and write creative solutions that adhere to the brand vision and brand standards of two Health Plan brands under one roof, juggling multiple projects, partners, and campaigns.
• Bring ideas and creative to life with passion and commitment whether the job is an enterprise-wide campaign or one-off email.
• Develop and maintain trusted partnerships with peers and internal business teams.
• Apply deep and demonstrated experience in writing for a broad range of deliverables that include paid, earned and owned channels, including OLV, display, print, email, DM, and social.
• This is a hybrid role working onsite 3 days a week out of any of the CVS Hubs

Required Qualifications :

• 5 years overall experience as a writer.
• 2 years of experience as a Senior Writer (in-house or external agency).

Preferred Qualifications :

• Proven track record as a Writer, and a portfolio filled with breakthrough creative samples.
• Top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar.
• Ability to lead, generate and support impactful creative writing ideas and executions that deliver and adhere to the brand vision and brand standards.
• Ability to understand a marketing brief and translate the input into ideas.
• Must have the ability to sell creative ideas.
• Knowledge of digital, print, and video production.
• Ability to demonstrate a passion for strategic and creative problem solving.
• Must be well-organized and able to communicate ideas and develop strategies.
• Strong team player with enthusiasm, positive attitude, and the willingness to do what it takes to get the job done.
• Strong written, verbal, conceptual, and presentation skills.
• Technical skills include the Adobe Creative Suite, MS Office and proficient on a Mac; experience with Figma, Miro and Gen AI is helpful.
• Experience working in creative marketing agencies or marketing organizations.

Education :

Bachelor’s Degree or equivalent combination of education and experience (4 years).

Location : Remote

Pay Range :

The typical pay range for this role is :

$66,330.00 - $159,120.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.

The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.

The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.

The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits.

CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.

As for time off, Company employees enjoy Paid Time Off ( PTO ) or vacation pay, as well as paid holidays throughout the calendar year.

Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits CVS Health.

We anticipate the application window for this opening will close on : 10 / 25 / 2024.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex / gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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