Seeking a new job opportunity? Don’t miss this role! Dahl Consulting is currently partnering with a leader in the food industry.
We work one-on-one with great candidates to help connect them with local employment opportunities. This Company is hiring a Social Media Manager for a contract position! Interested? Get more details below.
- Contract Duration : 12-Months
- Worksite Location : Golden Valley
Overview :
The Social Media Manager will collaborate with the team to develop a strategy for all social media platforms. The goal of this strategy is to increase brand awareness, build a community where consumers feel they belong, and increase sales across both ecommerce and traditional grocery retail.
This role will also own strategy execution, and day to day management of all social media accounts. As the manager of our community, this role is the liaison between our brand and our audience, showing up as the voice, tone, and moderator, across our various social media platforms.
What you’ll do :
- Collaborate with team in designing of social media strategy to align with our always evolving business goals and ensure brand consistency and values are upheld.
- Create content calendar to ensure posts are authentic, informative and appealing for each unique platform.
- Collaborate with our in-house videographer, brand and founder team to execute content, in addition to some solo content creation.
- Publish and share engaging content daily (e.g. original text, photos, videos, stories, and news), utilizing the content calendar, but also spontaneous trends and opportunities.
- Optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
- Suggest and implement new activations to develop brand awareness such as promotions, collaborations, and competitions.
- Build, manage, foster, and grow our online community across various social platforms, including, but not limited to; Instagram, TikTok, Facebook, YouTube, and Pinterest creating innovative ways to keep them engaged and help them feel they below.
- Help ideate, generate, and collect user-generated content (UGC) in partnership with team executing influencer strategy for usable brand-facing content.
- Create a presence in the social media wild to build brand awareness and engagement, conducting outreach on various posts outside our own.
- Choose and execute on best opportunities to spend boosting budget to advance business objectives.
- Keep a pulse on the competitor landscape, making strategic recommendations
- Work in partnership with various cross-functional partners, including, broader marketing team, external agency partners, and nutrition and legal teams as needed.
What you’ll bring to the Project Engineer Contractor role :
- 3+ years of experience in CPG marketing, specifically within the organic social media + community management space
- A love for social media marketing and community engagement
- A passion for building community and fostering meaningful connections and conversations with consumers
- Hands on experience in content management and creation, with excellent copy writing skills
- Experience utilizing Social Media Management Platforms
- Experience in reporting, data, performance metrics, and creative problem-solving, with the ultimate objective of driving business goals forward
- Proven success managing campaign engagement and strategic analysis of content performance across multiple social platforms
- Track record of evolving brands’ online community presence
- Ability to lead and present concepts and recommendations
- Must be in the know of both social media and food trends.
Bonus :
- Past culinary experience that can be utilized for recipe video creation and adapting recipes to fit our brands ethos.
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