Marketing Manager

Are you ready to take the lead in shaping dynamic marketing strategies that fuel growth and innovation? We're seeking a visionary Marketing Manager to spearhead our efforts in driving exponential growth within our Spoke division.

This role offers the opportunity to craft and execute high-impact marketing campaigns that expand categories and elevate revenue.

You'll be at the forefront of multi-channel marketing initiatives, leveraging email, social media, paid media, web, promotions, tradeshows, and events to maximize our competitive edge and achieve aggressive sales goals.

Key Responsibilities :

• Strategic Vision : Lead the charge in strategic planning to penetrate new markets and expand existing ones, ensuring our brand is always ahead of the curve.
• Campaign Excellence : Develop, execute, and fine-tune end-to-end marketing campaigns that captivate and convert target audiences across diverse channels.
• Data-Driven Insights : Collaborate with data analysts to transform campaign data into actionable insights that inform future strategies and drive continuous improvement.
• Executive Reporting : Create compelling materials for executive reporting, delivering insights that shape high-level decisions and strategies.
• Market Mastery : Conduct in-depth market and competitive analyses to identify and prioritize new opportunities for growth.
• Targeted Segmentation : Dive deep into the print-on-demand landscape to refine customer personas, uncover growth opportunities, and design campaigns that drive conversions.
• Cross-Channel Optimization : Work closely with our marketing team to optimize campaign components across digital, display, email, social, print, and organic SEO.
• Sales Enablement : Innovate and develop tools that empower the sales team to excel in go-to-market strategies, ensuring the seamless launch of new offerings.
• Asset Management : Keep our marketing assets fresh and accurate, ensuring that our messaging resonates and drives results.
• Customer Insights : Partner with the Market Research Analyst to understand customer needs and perceptions, continuously refining our approach to enhance performance.

Required Skills and Knowledge :

• Strategic Thinker : Proven ability to develop marketing strategies that align with business goals, including value proposition, audience targeting, positioning, and messaging.
• Campaign Guru : Extensive experience in planning, executing, and optimizing targeted marketing campaigns across various channels.
• Digital Savvy : Proficient in digital marketing channels, with a keen ability to analyze and enhance their effectiveness.
• Product Champion : Skilled in defining and promoting product features and benefits that resonate with customers and drive growth.
• Market Analyst : Ability to conduct market analyses to uncover new growth opportunities.
• Multitasker : Expert at managing multiple projects and priorities in a fast-paced, deadline-driven environment.
• Collaborative Leader : Adept at working cross-functionally to achieve results.
• Detail-Oriented : Exceptional organizational skills and meticulous attention to detail.
• Analytical Mind : Strong analytical skills to interpret data and make data-driven decisions.
• Customer Focused : A deep curiosity and understanding of customer needs, preferences, and behaviors.
• Tech-Savvy : Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Qualifications :

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 7 years of experience in marketing, with a strong focus on developing and executing high-impact campaigns.
• Experience in the promotional products or printing industry is a plus.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Strong communication and presentation skills, with the ability to tell compelling stories through slides.

If you're driven by the desire to lead, innovate, and make a tangible impact, this role is for you. Join us in crafting the future of our marketing efforts and driving unparalleled growth.