Sr Director, Product Marketing - Content Supply Chain

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

This Product Marketing Leader is responsible for defining and driving the global Go-to-Market strategy and commercial model for the industry-leading and integrated bundle of Adobe's technology solutions that solve the ability for Enterprises to scale content to deliver hyper-personalized experiences.

This is a highly visible role and presents the opportunity to be the business driver of a large, fast-growing, and strategic business at Adobe.

Specifically, this person will lead a team of bright product marketers and help create and execute against full lifecycle GTM programs that include bookings, pipeline, and retention management.

This leader will develop compelling and inventive programs backed by great and differentiated content, messaging, enablement, and campaign strategy - and will lead successful execution through our global marketing, sales, and services organizations.

What you will do

• Own the GTM strategy and business results of the combined bundle of Adobe technology solutions that solve the Content Supply Chain problem for our customers.
• Lead and nurture a team of amazing product marketers, developing team members to support the organization's overall mission.
• Develop customer-facing materials that support go-to-market strategy, sales enablement, and thought leadership.
• Develop accurate, relevant, and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
• Develop and execute GTM programs that drive growth for Adobe in the enterprise.
• Drive technology thought leadership initiatives with internal marketing, PR, social, and field teams.
• Drive GTM marketing programs with public relations, analyst relations, events, demand generation, and field marketing.
• Participate as one of the business unit decision makers in the deal approval process.
• Guide and manage marketing budget allocation and decisions.

What you need to succeed

• 15+ years of expertise in DAM, Collaborative Work Management, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI / ML technology.
• Proven track record of successfully selling and marketing platform technologies.
• Experience with outbound marketing and / or product marketing, with demonstrated success and measurable results.
• Large brand GTM, messaging, and sales enablement experience.
• Demonstrated experience taking complex solutions and messages to market.
• Successful experience with retention marketing / driving active use after the sale.
• Strong experience leading seasoned Product Marketing leaders and ICs.

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background, or religious beliefs.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

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