Sr. Content Marketing Specialist - Japanese Market

About Weee!

Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food.

By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely.

You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities.

We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly.

The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About The Role

We're seeking a talented and passionate Sr. Content Marketing Specialist for Weee!'s Japanese Marketing Team to create and deliver effective marketing campaigns that focus on the Japanese Community.

This role will collaborate with Merchandising, Performance Marketing, and Product teams to produce best-in-class marketing content targeting the Japanese Community to drive user revenue while closely working with the Marketing Manager on strategies to deliver effective ad content for digital and print.

This is a great opportunity to work with entrepreneurial professionals in a dynamic environment.

Responsibilities

Produce effective content for storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish.

Content includes designing in-app and website landing pages, email campaigns, daily and seasonal app push campaigns.

• Manage and optimize storefront content strategy per Japanese storefront marketing calendar to drive Japanese user engagement.
• Manage and execute lifecycle campaigns end-to-end from defining target audience, design ad content, reporting, and optimization, while working with internal stakeholders to ensure revenue objectives are met.
• Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Japanese users to align content strategies with overall marketing goals.
• Support the Japanese Marketing Team in moderating and engaging online communities to boost Weee!'s Japanese user engagement, build trust and brand loyalty, encourage word-of-mouth marketing, and drive sales.
• Create, curate, and manage engaging content across various social media platforms (Instagram, TikTok, Pinterest etc.).
• Write compelling copy and create visual content (graphics, videos, etc.) that resonates with our target audience.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
• Work closely with the marketing team to ensure cohesive branding and messaging across all social media channels.
• Support the development and implementation of influencer marketing strategies aligned with the overall marketing goals and brand vision.
• Research, identify, and engage with relevant influencers across various social media platforms.
• Conduct market research, A / B testing to identify content gaps and opportunities; track and analyze key metrics to measure the success of content marketing initiatives.
• Analyze storefront performance and draft performance updates on a weekly basis (campaign performance, KPIs, growth metrics) to the team members and senior executives.

Skills And Qualifications

• 3+ years of landing page design, email and push marketing experience
• 3+ years of Graphics design, video content creation experience, with a focus on digital media
• A Bachelors’ Degree or relevant experience applicable to digital media marketing, advertising, and communications industry
• Strong understanding of social media platforms and best practices
• Proficiency with standard digital design tools like Figma, Canva, Adobe and Excel or Google Sheets
• Strong verbal and written communication skills. Native / Bilingual proficiency in English, proficient in Japanese a plus
• Be in touch with native Japanese Community
• Background in eCommerce, food-delivery a plus
• Have a passion for making delicious, fresh groceries accessible to everyone!

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO / HMO packages
• 401k, 4% company match
• Equity
• Annual bonus plan
• Vacation and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $70,000-85,000
• This role may be eligible for discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations.

Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations.

Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

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