Job Description
The Product Marketing Associate will assist in the deployment of multi-channel marketing campaigns for our client's investment solutions across institutional and global wealth audiences.
This individual will work within the Product Marketing vertical and partner with Channel and Digital Marketing to define campaign strategies, execute tactics, and measure campaign success metrics.
This individual will also work directly with investment professionals, Sales, Legal & Compliance, and external vendors for campaign execution, while informing and consulting with Product Management counterparts.
This role operates in an outsourced capacity, servicing an asset management client of RRD.
Responsibilities :
Actively maintain campaign calendar and ensure stakeholders are informed and considered
Assist in the implementation of multichannel marketing plans
Collaborate with external agencies, freelancers, and vendors to develop marketing materials for all active campaigns
Ensure consistency of messaging, branding, and creative application across all Marketing channels in any given campaign
Evaluate campaign performance across multiple KPIs and identify optimization opportunities
Collaborate with partners across Product, Sales, Corporate Communications, Technology and within Marketing to ensure alignment across campaign approach and performance
Maintain brand standards and oversee creative approvals for marketing materials
- Develop and present campaign performance reporting to senior leadership
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