JOB DESCRIPTION Under the direction of the Relationship Marketing Manager, the Relationship Marketing Host is responsible for providing mid-tier level guests with the best possible experience.
The Relationship Marketing Host builds guest loyalty using sales and marketing techniques that foster an exclusive guest relationship and generate gaming revenue as determined by management.
This role is highly visible to and interactive with premium guests, and therefor requires a high level of professionalism, and championing of the goals and priorities of the Tribe in a manner that reflects and upholds the Tribal Communitys vision, mission and values.
As a team member of the Player Development Department, the Relationship Marketing Host is a San Manuel Casino Ambassador, and takes personal ownership to ensure all of their actions are in the best interest of the enterprise.
Essential Duties & Responsibilities
1. Actively prospects for new and reactive opportunities, and develops mid-tier guests to extend and acquire trips.
2. Uses Segment-of-One marketing approach to track activity and preferences of each mid-tier guest, and then tailors offers and incentives that appeal directly to interest of individuals.
Meets or exceeds predetermined goals and measurable objectives established by management for daily calls and written correspondence to active, inactive and potential new guests.
Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and Department guidelines.
3. Progresses players through each tier or to premium level average.
4. Handles all aspects of guest journey (hotel accommodation, dining reservation, entertainment, folio clearance at checkout).
5. Maintains thorough knowledge of latest industry developments, current market trends and all on-property and competitor promotions / events.
6. Monitors guest participation and tracks guest feedback to determine effectiveness of events and promotions.
7. Attends and hosts player onsite / offsite events in various areas as assigned by management.
8. Performs other duties as assigned by Player Development management to support the operation of the department.
Education / Experience / Qualifications
- High School Diploma or GED required.
- Bachelors Degree in Hospitality, Marketing or related field highly preferred.
- Minimum of two years experience in a Casino / Gaming, sales or marketing environment required.
- Must possess drive to exceed revenue generation targets.
- Intermediate proficiency in Microsoft Outlook, Word, Excel, Power Point and Access necessary.
- May be required to communicate verbally and in written form in one of the following languages : Chinese, Vietnamese, Korean, or Tagalog.
- Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational / experience requirements indicated above.
- Must have outstanding communication skills.
- Must be consistent with upholding a professional image with a polished appearance and demeanor.
Certificates / Licenses / Registrations
- At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.
- A qualified candidate / employee must have and maintain a valid drivers license with an acceptable driving record as determined by the enterprises insurance carrier.