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Senior Manager, Lifecycle Marketing
Senior Manager, Lifecycle MarketingVirtualVocations • Bakersfield, California, United States
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Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

VirtualVocations • Bakersfield, California, United States
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A company is looking for a Sr. Manager, Lifecycle Marketing to lead innovative lifecycle marketing strategies and drive customer engagement.

Key Responsibilities

Develop and execute strategies for user lifecycle to enhance revenue metrics

Lead the Lifecycle Marketing team and integrate AI into lifecycle programs

Build frameworks and processes to scale lifecycle programs across products and audiences

Required Qualifications

8+ years of marketing experience, with 4+ years in Lifecycle / CRM / Growth Marketing

3+ years of people management experience

Experience with marketing automation / CRM systems

Proficient in multi-channel engagement strategies, particularly with AI / ML models

Familiarity with marketing platforms and basic knowledge of HTML / CSS, SQL

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Lifecycle Marketing Manager • Bakersfield, California, United States

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