Sr Advertising Specialist

Nintendo of America Inc.

About Nintendo : Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products.

Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks.

Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo's continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.

A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Americas.

For more information about Nintendo, please visit the company's website at https : / / www.nintendo.com / .

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home.

We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES :

Drives the development and execution of annual, quarterly, and launch-related full-funnel advertising campaigns across multiple channels.

Responsible for multiple campaigns sometimes launching or executing concurrently

• Leads high-impact custom digital partnership programs driving legal contract needs, collaborating with cross-functional marketing teams to amplify the program effectiveness, and ensuring advertising best-practices are employed
• Provides input on agency media planning and buying for campaigns, including partnerships, custom programs and data / retargeting initiatives
• Partners with paid media team in leading the development of campaign strategies and recommendations for seasonal, quarterly and launch-related advertising campaigns across all channels
• Facilitates the advertising creative process, including creative brief, concept development, creative review and internal approval processes
• Manages production of creative, including budgets and timelines
• Prepares presentations summarizing campaign strategy, creative, key performance metrics and actionable findings as needed.

SUMMARY OF REQUIREMENTS :

• Five or more years of relevant Marketing experience.
• Experience with advertising for paid media (video, social, display, etc.)
• Strong Microsoft Office proficiency, including Excel and PowerPoint
• Advertising agency experience with an account management role preferred
• Experience developing advertising campaigns, managing advertising creative production, and managing advertising agencies, national media promotions and events
• Strong presentation skills and ability to organize thoughts and share a clear and concise point of view
• Ability to establish and manage budgets
• Some media planning experience
• Understanding of current advertising industry trends
• Undergraduate degree in Marketing, Mathematics, Statistics, Economics, Business Administration, or a related field or equivalent work experience required.
• Formal training in marketing practices or equivalent preferred.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division.

This position is not open to fully remote status at this time.