Associate Brand Marketing - Perrier

Associate Brand Marketing - Perrier

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Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States.

We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.

Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

POSITION SUMMARY

Bonjour new opportunities! As a Brand Experience and Development Associate, you will be joining the Perrier brand at a pivotal point in its 160-year history.

With the launch of Maison Perrier, we are establishing a place for our brand in the exciting category of sparkling waters and attracting new users to the franchise.

We are looking for someone with the passion and vision to lead our cross-functional teams including Sales, Operations, and Finance and agency partners to ensure executional excellence in our launch year and beyond.

KEY RESPONSIBILITIES

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
• Understand, validate and / or develop the consumer’s hidden universal truths to drive relevant communications.
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs.

Business Planning

• P&L ownership to ensure that key business KPI’s are met revenue, profit, market share, and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations.
• Project end-to-end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making.
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnerships.

Brand and Product Experience

• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration, and / or purchase frequency.
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints.
• Activate brand’s nutrition health and wellness proposition in consumer communication.
• Support packaging changes due to product, graphic, and / or formula changes.
• Lead innovation projects in support of the brand’s innovation strategy.

Commercial Excellence

• Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment.
• Analyze promotional programs to maximize effectiveness / efficiency and make ongoing recommendations for improvement / investment.
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion.

QUALIFICATIONS / CERTIFICATIONS

• Typically has a University Degree (BA / BS) in Marketing or related business field; or equivalent experience, MBA preferred.
• Knowledge of budget control methods, policies, and procedures.
• Strong negotiation and relationship building skills.
• Strong research and strategic analysis skills.
• Ability to work independently and adapt quickly to change to deliver results.
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and understanding of calculating risk / return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.

CRITICAL EXPERIENCES

• At least 1-3 years of work experience in marketing or brand management.
• Experience leading and influencing cross-functional teams and / or agency partners.
• Experience leading marketing communication projects including digital and media strategies.
• Experience leveraging data, research, and trends to generate insights to understand consumer behavior.
• Demonstrated problem-solving and analytical capabilities.

It is our business imperative to remain a very inclusive workplace.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.

This position is not eligible for Visa Sponsorship.

Ready to take the next step? Apply now.

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