Senior Marketing Specialist

Senior Marketing Specialist - (240001CH)

The University of Maryland, Baltimore (UMB), Center for Vaccine Development and Global Health (CVD) brings together more than four decades of innovative and life-saving research on vaccines and infectious diseases.

As an organized research center within the University of Maryland School of Medicine (UMSOM), CVD comprises a multi-disciplinary team of faculty and staff whose primary mission is to develop, evaluate, and implement vaccines and other interventions to reduce illness and mortality domestically and in less developed countries.

CVD has been front and center in the response to the COVID-19 pandemic by conducting high profile clinical and epidemiologic research and participating in educational and policy activities.

At CVD, we work to prevent and treat enteric and respiratory diseases, to reduce the threat of malaria and antimicrobial resistance, and to identify, understand and combat other tropic and emerging pathogens burdening low resource settings.

Training is a critical component of our work to ensure the foundation for the next generation of scientists and researchers committed to our mission.

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

The CVD is seeking a Senior Marketing Specialist to join our team to lead strategic communication, partnerships, and outreach with local communities and organizations while promoting the research, programs, events, and clinical trials at the CVD.

This position will be divided between CVD and the School of Medicine's Office of Public Affairs & Communications. Half of the responsibilities include marketing and recruiting for clinical trials for CVD.

This includes designing, managing, implementing, and tracking automated digital and direct marketing recruitment campaigns for clinical trials, including enhanced SEO optimization designs and geo-fencing with targeted advertising.

The other half of the job involves preparing press releases, newsletters, and web materials for CVD as well as handling media outreach for important initiatives.

Our ideal candidate would have both media relations / public relations experience as well as experience with marketing and recruiting for clinical trials including targeted advertising on social media.

Strong writing skills required. This position qualifies for a University of Maryland Baltimore hybrid position which would allow for work-from-home up to 2 days a week.

Benefits : Exempt Regular

UMB offers a comprehensive benefits package that prioritizes wellness, work / life balance, and professional development, along with additional exciting perks that employees can take advantage of.

• This position participates in a retirement program that must be selected and is effective on your date of hire. Exempt regular staff receive a generous PAID leave package that includes over 4 weeks of vacation accrued each year, 15 paid holidays, 3 personal leave, unlimited accrual of sick time, and comprehensive health insurance;
• professional learning and development programs; tuition remission for employees and their dependents at any University System of Maryland school;

and flexible work schedules and teleworking options (if applicable per job).

UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Primary Duties :

• Recommends and implements strategies to achieve marketing and recruitment goals for the department or school.
• Collaborates with CVD leadership, program / clinical staff to develop effective, creative, and innovative strategies to market various initiatives, programs, or services for the university with a strong focus on successful clinical trial recruitment campaigns.

Ensures each user / department is informed of communication and marketing effort by attending internal and external meetings.

• Designs, manages, implements, and tracks automated digital and direct marketing recruitment campaigns for clinical trials, including enhanced SEO optimization designs and geo-fencing with targeted advertising.
• Ensures all UMB and IRB policies and procedures are followed.
• Prepares press releases and marketing information for social media and communication distribution and manages media relations activities on behalf of CVD in conjunction with the Office of Public Affairs & Communications.

Ensures department or school image is positively maintained.

• Designs and updates website, creates newsletters, maintains intranet, etc.
• Produces informational items such as brochures, direct mail, and advertising to promote the department or school.
• Tracks metrics associated with communication strategies and ensures accurate and up-to-date enterprise protection of documents and security passwords as well as maintains updated contacts for research and community partnership initiatives.
• Works closely with the CVD leadership team to develop outreach strategies to engage community partners and supporters.
• Prepares annual reports.
• Performs other duties as assigned.

Qualifications

Education : Bachelor's degree. Degree in marketing, advertising, communications, journalism, or related field of study is preferred.

Experience : Three (3) years of experience in marketing, public relations, communications, or media, public, or client relations.

Other : Related experience may be substituted for education.

Knowledge, Skills, Abilities :

Ability to communicate complicated scientific concepts to a general audience in an innovative and result-oriented way. Outstanding design, writing, editing, and social skills required.

Video content and editing skills preferred. Excellent customer service and relationship-building skills (internal and external).

Hiring Range : $67,000 - $80,000 (Commensurate with education and experience)

UMB is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law or policy.

For assistance related to employment, please contact the Talent Recruitment department at [email protected].

If you anticipate needing a reasonable accommodation for a disability under the Americans with Disabilities Act (ADA), during any part of the employment process, please submit a UMB Job Applicant Accommodation Request.

You may also contact [email protected]. Please note that only inquiries concerning an ADA request for reasonable accommodation will be responded to from this email address.

The University of Maryland, Baltimore prohibits sex discrimination in any education program or activity that it operates.

Individuals may report concerns or questions to the Title IX Coordinator. For more information, follow this link UMB Notice of Non-Discrimination.

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