Marketing Analytics Manager

Job Description

The Manager, Consumer Insights will provide research leadership, planning & execution, high end analytics, and strategic business analysis supporting the organization and institutions.

Areas of research include student prospects and influencers, current students, and alumni, as well as environment and competitive scanning.

This position is expected to bring the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in product-related decision making.

Critical skills required for this position include : Leadership, Project Management, Analytical Thinking, Creativity, Problem-Solving, Teamwork, and Communication.

This position reports to the Senior Director, Consumer Insights.

• Serves as lead analytics representative for institutional marketing.
• Performs constant funnel performance analysis. Forms hypotheses and determines appropriate team members for analyses. Presents findings with data-driven recommendations to optimize business.
• Monitors state of the business’ as it pertains to marketing and new enrollment growth. Keeps stakeholders informed and aligned on what factors are driving performance levels and what can be done to address.
• Tracks and organizes institutional analytics priorities. Liaises between marketing analytics function and institutional analytics.
• Composes and presents regular and ad-hoc data stories. Presents to CMO and institutional leaders on a regular basis.
• Leads annual planning process, capturing marketing and enrollment benchmarks necessary to meet organizational targets.
• Manages multiple projects and priorities independently to support multiple internal and external clients.
• Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry / institution forecasts, etc.

with manager guidance. Includes oversight of predictive quantitative modeling as needed in areas such as enrollment projection and media channel effectiveness.

Includes integration of segmentation into annual business and marketing planning processes.

• Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations.
• Delivers data stories throughout the organization, ensuring performance clarity at all levels of the organization.
• Drives continuous improvement within analytics function, sharing and adopting best practices within center of excellence.
• Completes other duties as assigned.
• Complies with all policies and standards.

Qualifications

• Bachelor's Degree in Business, Marketing.
• Eight (8) years in consumer marketing research or related areas, with direct experience with design and analysis of survey research, tracking / brand equity, or advertising research experience. Required and
• Higher education research experience.
• SAS / SPSS and / or other statistical package proficiency. Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice based design.
• Strong knowledge of quantitative research methods and statistics, database design and analysis proficiency. Working knowledge of industry conventions in data collection and tabulation for survey research including sampling, crosstab analysis, and multivariate weighting.

Adept at questionnaire development, sample design, tab planning, analysis and reporting.

• Word, Excel and PowerPoint, Access proficiency desirable but not required.
• Full ownership of research projects from start to finish.
• Strong written and interpersonal communication skills, including presentation experience.
• Strong research leadership skills with the ability to effectively communicate controversial findings.
• Strong business acumen and negotiating and influencing skills, with ability to advocate a point of view while maintaining flexibility and respect for differing opinions.

Ability to think strategically while understanding tactical implications.

Strong analytic and problem solving skills, ability to manage multiple projects and priorities in a fast paced environment.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,696.

34 and $124,230.14. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training;

geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements.

The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including :

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

For more information related to our benefits please visit : https : / / careers.adtalem.com / benefits.

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation