Digital Marketing Specialist

Addison Group
Annapolis, MD, US
Full-time

Job Description

Job Description

Position : Digital Marketing Specialist

Location : Annapolis, MD - 3 days onsite, 2 days remote in Annapolis (T-TH)

Availability : To Start : As soon as possible

Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Specialist to join their team.

Please contact us today to discuss this opportunity

Responsibilities :

  • Manage digital marketing programs that include paid search, SEO, email marketing, online display, and web / mobile efforts
  • Work with agency team members to define success metrics. Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics
  • Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management.

An understanding of organic vs paid search, optimization, and smart bidding is a must.

  • Support and manage the development of email marketing programs, focusing efforts around list building, email automation / drip campaigns, A / B testing, and email sending, tracking, and reporting
  • Identify opportunities to produce and promote content on behalf of clients
  • Assist in continuously improving processes for collecting campaign performance data
  • Work with other digital team members (UX / UI, design, development) to support web / mobile design and development projects
  • Cultivate strong internal / external relationships by providing trusted counsel on digital marketing matters
  • Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base

Qualifications :

  • 2-4 years of experience managing digital campaigns that generate results / ROI
  • Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
  • Google Analytics certification, Google Ads certification a plus
  • Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports
  • Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.)
  • Proven experience with implementing search engine optimization efforts
  • Experience with optimizing websites and conducting webpage experiments for improved user experience
  • Extremely conscientious in producing high-quality work and meeting deadlines
  • Ability to connect the dots and identify potential issues, as well as solve problems quickly and independently
  • Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code
  • Experience working with nonprofits and digital fundraising a plus
  • Strong presentation and written communication skills
  • Proficient with Microsoft 365 : Outlook, Word, Excel, PowerPoint, Teams, SharePoint
  • 10 days ago
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