Job Description
Job Description
Position : Digital Marketing Specialist
Location : Annapolis, MD - 3 days onsite, 2 days remote in Annapolis (T-TH)
Availability : To Start : As soon as possible
Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Specialist to join their team.
Please contact us today to discuss this opportunity
Responsibilities :
- Manage digital marketing programs that include paid search, SEO, email marketing, online display, and web / mobile efforts
- Work with agency team members to define success metrics. Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics
- Manage significant paid search engagements from concept to execution and take ownership of these campaigns through ongoing management.
An understanding of organic vs paid search, optimization, and smart bidding is a must.
- Support and manage the development of email marketing programs, focusing efforts around list building, email automation / drip campaigns, A / B testing, and email sending, tracking, and reporting
- Identify opportunities to produce and promote content on behalf of clients
- Assist in continuously improving processes for collecting campaign performance data
- Work with other digital team members (UX / UI, design, development) to support web / mobile design and development projects
- Cultivate strong internal / external relationships by providing trusted counsel on digital marketing matters
- Keep abreast of online marketing trends, techniques, or technologies that are relevant to our client base
Qualifications :
- 2-4 years of experience managing digital campaigns that generate results / ROI
- Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
- Google Analytics certification, Google Ads certification a plus
- Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports
- Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.)
- Proven experience with implementing search engine optimization efforts
- Experience with optimizing websites and conducting webpage experiments for improved user experience
- Extremely conscientious in producing high-quality work and meeting deadlines
- Ability to connect the dots and identify potential issues, as well as solve problems quickly and independently
- Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code
- Experience working with nonprofits and digital fundraising a plus
- Strong presentation and written communication skills
- Proficient with Microsoft 365 : Outlook, Word, Excel, PowerPoint, Teams, SharePoint
10 days ago