Senior Account Strategist/Senior Account Executive

Senior Account Strategist / Senior Account Executive

Department : Client Success

Employment Type : Full Time

Location : Minneapolis, MN

Description

At The Social Lights, we're a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media.

In other words, our superpower is transforming social capital into brand equity.

The Senior Account Strategist is a relationship guru, an inspiring team leader, and an outstanding collaborator with a tenacious desire to solve real business problems through marketing solutions that shape the future of our clients.

A successful Senior Account Strategist asks great questions, listens for what the client needs (even when they don't ask), adopts the client business as if it were their own, and effectively positions the team for success.

This role requires strong business acumen and an ability to anticipate and proactively solve challenges while remaining composed, assured, and effective under pressure.

The Senior Account Strategist is a key leader in client business and is responsible for helping us exceed client expectations while fueling our teams to do their best work.

This person must possess a high level of polish and professionalism and a penchant for solving problems.

Essential Functions

At The Social Lights, our account strategists are working members of the team, actively contributing to the strategic thinking and work output in addition to leading the team and developing key client relationships.

Success in this role requires self-accountability, a drive towards exceptional work, and the desire to help grow the agency.

Team Leadership

• Establish the mode of operation on assigned accounts, establishing a plan for work to be done, and activating the team to complete the job at hand
• Galvanize the team by creating a culture of collaboration, encouraging creativity, and motivating teams to do their best work
• Develop contingency plans, foresee roadblocks, problem-solve through obstacles and elevate issues to leadership when needed
• Serve as the hub expertise on client business, demonstrating a thorough understanding of the client's goals and objectives, product mix, retailer / channel strategy, competitive landscape, audience, internal dynamics, and agency partners.
• Stay up-to-date with industry trends in both social and digital spheres; shares insights with team members on a regular basis
• Participate in weekly account meetings to champion accounts / projects and secure appropriate resources needed to do the work
• Lead the team in building engaging and persuasive meetings, client conversations, and presentations
• Proactively share new ideas to improve performance across TSL client accounts and internal processes
• Ensure financial accountability on accounts

Contribution to the Work

• Responsible for leading the development of social media strategy in partnership with the team
• Partner with the strategy team on insights gathering and strategic thinking
• Contribute to social audit, development / refinement of social tone + voice, channel strategy, content strategy, engagement strategy, creative brief(s), and client consulting deliverables
• Collaborate with strategy team members to build and manage a rich content / editorial strategy that attracts target audiences and keeps them coming back
• Partner with Strategy lead to author content briefs and contribute ideas that build off of the insights and strategy
• Able to interpret and speak to social metrics and campaign effectiveness as well as make recommendations on optimizations to improve performance to meet client goals
• Guides content development or production initiatives for associated campaigns, as needed

Client Relationships

• Effectively build relationships and earn trust with day-to-day clients, consulting and adding value to their business
• Facilitate effective communication between the client and agency
• Build client confidence in the agency, our services, our work, and our teams
• Successfully negotiate mutually beneficial solutions that allow us to do our best work and meet the needs of the client

People Management

• Work with direct reports to set measurable annual goals, conduct bi-weekly check-ins and bi-annual reviews
• Provide clear and timely feedback with the intent to help direct reports continue on their path to growth
• Assist in onboarding new team members
• Contribute to internal training content in the form of lessons / How-To's, and POV requests, as assigned

Skills Knowledge and Expertise

• Bachelor's Degree in Journalism, English, Public Relations, Marketing or related communications field
• 6-8 years of experience specifically in a social media role and 3+ years of experience in a client-facing role
• Able to effectively build trust and be seen as an account leader with day-to-day and sometimes senior-level clients
• Strong time management, organization, and prioritization skills to balance multiple clients and accounts
• Stellar writing, editing, and proofreading skills
• Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
• Effective presentation skills
• Proficient in the Apple and Google suite of tools
• Prior experience using social media tools such as Meltwater, Khoros, Crimson Hexagon, Sprout, and Canva

Benefits

• Medical + Dental Insurance
• Health Savings Accounts (HSA)
• 401K Retirement
• Short-term, Long-term disability, and Life Insurance
• Summer Hours and Flexible Work
• Technology Enablement
• Pet-Friendly Office
1 day ago