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Manager, Partnership and Sales-CMG

Careerbuilder-US
Chesapeake, VA, United States
Full-time

Summary of Position (Job Purpose) - Major purpose and functions of the position.

The Manager, Partnership and Sales (Chesapeake Media Group) is responsible for managing day to day sales team for retail media.

The Manager, Partnership and Sales develops targeted media strategies and pitch decks for Family Dollar and Dollar Tree’s vendors.

This role partners closely with merchandising to leverage media investments to drive sales and trips. The Manager, Partnership and Sales is responsible for developing annual plans with key partners and assisting the Director, CMG with overall key CMG initiatives.

This role leads a team of internal FTEs dedicated to selling vendor media investments.

Principal Duties and Responsibilities - Primary responsibilities listed in order of importance

  • Delivers / exceeds CMG and COOP revenue targets.
  • Lead sales for CMG and COOP
  • Manage account-driven sales planning & activation strategies based on objectives of each CPG partner
  • Serve as the sales team’s conduit between vendors, their brands, and FD’s merchandising team, throughout the pre- and post-sales cycle.
  • Track and report on the bottom-up forecasting and budget process in collaboration with Director, CMG and 3rd party partners
  • Coordinates with Marketing Strategy Team to develop annual priorities and plans with vendors.
  • Regularly communicates and aligns senior leaders to CMG and COOP strategies and promotional plans and ensures merchandising team are well versed in CMGs benefits and media offerings.
  • Proactively monitor campaign progress, ensuring KPIs are being met and evaluating trends to identify key actionable insights to share with clients via regular check-ins.
  • Master reporting tools to support new, scalable metrics to drive deeper insights and improved vendor relationships.
  • Establishes a client focused’ and one team’ culture, balancing advertiser needs with organizational goals.
  • Lead and cultivate members of the CMG & COOP team by establishing goals for the department, measure individual results and coach for better results when appropriate.
  • Mentor and encourage team members in soft skills, provide guidance on personal development.

Minimum Requirements / Qualifications - Summary of knowledge, experience and education required.

  • Education : B.A. and / or equivalent and relevant work experience
  • Experience : Minimum six (6) years’ experience in Retail Media, digital media and shopper marketing
  • Prior Experience in managing 3rd party agencies Deep knowledge of and expertise in digital media channels and tactics spanning owned and operated platforms, social and off-platform.
  • Track record of driving revenue growth and achieving / exceeding sales targets
  • Proven experience in optimizing media offerings to balance advertiser ROAS, margin requirements and the customer experience.
  • Understanding of the end-to-end process and value chain of different retail media channels and tactics
  • Job Related Skills : Experience with executing media in digital, in-store and print. a plus; ability to work in a fast-paced environment;

ability to multi-task; experience in setting and meeting priorities; ability to build and maintain relationships with internal clients and external vendors.

Computer Skills : Intermediate use of Microsoft Excel, PowerPoint, Word, and Outlook.

Desired Qualifications - Desired but not required.

Education : MBA and / or MS Marketing

This is not to be considered a complete list of job duties, as they may be amended or added to as needed.

Dollar Tree and Family Dollar are Equal Opportunity employers.

1 day ago
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