Sr. Director Digital Media

JOB REQUIREMENTS : Division Information Spectrum Brands ' global enabling functions, including Finance, Legal, IT, Human Resources, Supply Chain, and Commercial Operations, provide enterprise-wide strategy, structure, and common processes to deliver the knowledge and expertise that helps our businesses grow.

Enabling functions may operate as a center-led global team, providing a central strategy, structure, and standards; or as business partner teams, with resources embedded within the businesses to deliver business unit-specific results.

Job Summary The Senor Director, Digital Media is responsible for developing, implementing, and managing paid media campaigns that promote brands from the Pet and Home and Garden business units within Spectrum Brands.

This role works closely with multifunctional teams such as brand marketing, content development, regulatory, eCommerce sales and external agencies with a mission to engage target consumers and influence consideration and purchase through a full funnel communication strategy across all channels.

He / she will play a role in the inception of the brand goals and objectives to media strategy development to execution and measurement / optimization for all paid media campaigns.

Reporting to the VP of Commercial Operations, a centralized enabling function at Spectrum Brands, the Sr. Director, Digital Media is a member of the Commercial Operations Leadership team and will develop the 3- year strategy for both business units, collaborate with functional peers in executing the annual strategy and talent development for the cross-functional team.

This role will manage a team of media analysts and managers plus any dedicated agency across paid digital channels, including SEM, social, content syndication, display, and video.

Four distinct functions will report into this role. These are : Retail Channel Media, All other Channel Media (TV. STV / CTV, Audio, Social, DSP and Search), Connection Strategy and Media Measurement & Effectiveness.

Key success measures : Allocate and measure ROI against the digital media budget globally. Translate BU business and marketing goals into a full funnel paid marketing strategy and media plan across channels, including SEM,.

For full info follow application link. Spectrum Brands is an Equal Opportunity Employer that is committed to Inclusion and Diversity.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

In addition to federal law requirements, Spectrum Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Spectrum welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process.

Priority may be given to current employees or local candidates. APPLICATION INSTRUCTIONS : Apply Online : ipc.us / t / 1C0AB942592F4A86 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.